Keeping Donors for the Long Haul: How Great Supporter Experiences Reduce Attrition
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Talk Details
In this session, we’ll explore how the telephone can be a powerful tool in enhancing the supporter experience and improving retention. Discover how even small teams can leverage this personal communication channel to build deeper connections with supporters. We’ll dive into real-world examples of how thanking supporters—whether it’s through a quick call or a more structured thanking day—has had a direct impact on donor retention.
We’ll also share actionable tips on running a successful thanking day, including the do’s and don’ts to ensure it’s an effective and positive experience for both your team and your supporters. By the end of the session, you’ll have practical ideas for integrating telephone calls into your supporter engagement strategy, and insights into how a personal touch can make a lasting impact on long-term relationships. There will be time for Q&A, so come prepared with your questions and ideas!
Key learnings from this session:
- Using the Telephone for Engagement: Discover how to leverage the telephone to create personal connections and enhance supporter experience, even for small teams.
- Impact of Thanking on Retention: Learn how personalized thanking calls can improve donor retention and build long-term loyalty.
- Practical Tips for Thanking Days: Gain actionable insights on running a successful thanking day, with key do’s and don’ts for maximum impact.
These takeaways will equip you with the strategies to improve supporter relationships and boost retention.
Speakers
Louise Wells
Global Head of Fundraising and Supporter Engagement
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