Reaching donors in meaningful ways

Listen to how they’ve been fundraising during the cost-of-living crisis and join us to find out how Guys Gift made small changes to gain more donations.

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Hi I’m Alex, I’m the Customer Success Manager at JustGiving. I used to work for a small charity, I know how much effort goes into fundraising and that’s one of my motivations to ensure you can gain the most donations possible.

In this session you’ll see me chatting to Brian from Guy’s Gift, a Coventry & Warwickshire based charity supporting bereaved children. Listen to how they’ve been fundraising during the cost-of-living crisis and join us to find out how Guys Gift made small changes to gain more donations. Hear how they plan to “cushion” the potential loss of donations, during the cost-of-living crisis, using Giving Checkout to create personalisation and maximise donations.

Key learnings from this session:

  • Find out how Guys Gifts are using QR codes to turn offline donations into online.
  • How, with 121 support and resources, Guys Gift used Giving Checkout with ease and are on their journey to implementing it successfully across their channels.
  • How Giving checkout offered “frictionless giving “for Brian and team. The flexibility and simplicity was what drove them to make changes and improve future appeals (for free). “

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