Make your partnership fly off the shelves: cause-related marketing 101
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Talk Details
Known as one of the great experts in cause marketing (where a percentage of a product sales go to a charitable cause), David Hessekiel is interviewed by Emma Smith to answer…
- Why a company would want to do this
- How to find companies that might want to support your cause
- And how the landscape has changed over the last 20 years
…all so that you can go and build partnerships that fly off the shelves.
Speakers
David Hessekiel
President
Emma Smith
Support Lead
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