Make your partnership fly off the shelves: cause-related marketing 101
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Known as one of the great experts in cause marketing (where a percentage of a product sales go to a charitable cause), David Hessekiel is interviewed by Emma Smith to answer…
- Why a company would want to do this
- How to find companies that might want to support your cause
- And how the landscape has changed over the last 20 years
…all so that you can go and build partnerships that fly off the shelves.
Speakers
David Hessekiel
President
Emma Smith
Support Lead
Related Talks
On Demand
What Companies Want from Charity Partnerships
We’ll explore what sits behind corporate giving decisions and what “value” really means from a company’s perspective
Careers in Corporate Fundraising Talk
Gain practical advice on building a successful career in corporate fundraising, from developing key skills and relationships to progressing into leadership roles.
How to Find Warm Prospects (For Free)
In this session, we’ll explore practical techniques for building a warm corporate prospect pipeline, using only free and accessible tools.
Using AI in Corporate Fundraising
Explore the opportunities and risks of AI in corporate fundraising, with practical tips on using AI tools to work more effectively and efficiently.