Maximising Telemarketing ROI – Infinity Loop
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Talk Details
We work with 50 UK charities and we make millions of calls on their behalf each year, giving us a unique perspective on what makes for an optimal telemarketing strategy/campaign.
Our session will explore how to work in a collaborative cross-departmental way to unlock the full potential of your audience to create an infinity loop of value, breaking away from linear siloed campaign models.
We’ll share a case study on a highly successful Gift Aid campaign we ran and how the infinity loop mindset was applied
We’ll also share a case study of how a joined up agency-client relationship led to a large scale, successful telemarketing program with cross-selling as a focal point.
Key learnings from this session:
- Benefits of breaking down departmental/product silo’s to optimise your telemarketing strategy and the Supporter journey.
- Case studies of successful campaigns to help inspire your next successful telemarketing initiative.
Speakers
Jack Boardman
Senior Manager
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