Navigating Meta Restrictions: A Digital Fundraisers Guide
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Talk Details
This session unpacks the Meta domain categorisation update introduced earlier this year and its implications for charity advertisers. Drawing on her experience leading the response at Cancer Research UK, Ellie provides an explanation of what the update involves, a timeline of how events unfolded, and how to identify if your paid social activity is affected. She’ll also highlight the impact advertisers have seen or can expect to see. Looking ahead, Ellie shares practical recommendations to help advertisers feel more informed, confident and ready to adapt – so they can continue delivering meaningful results through paid social in a rapidly changing digital environment.
Key learnings from this session:
- What are the Meta domain categorisation changes and how do you know if your paid social media advertising is affected?
- What are the impacts of the changes?
- Looking ahead: how can advertisers navigate the changes?
Speakers
Ellie McGuigan
Paid Social Manager
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