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October 12, 2023
Cross Sector Collaboration Is How We Win
In a world and sector in crisis, the cost of living surge bears down on society and charities, especially smaller ones, which face closure. Despite our efforts, we grapple within the confines of our own systems. The call for collaborative systemic change remains largely unanswered, leaving dedicated individuals to shoulder this colossal burden. It’s time to align our actions with our asks, fostering cross-sector collaboration and putting partnership at the heart of every strategy. This is how we ignite the spark for collective progress.
May 25, 2023
Death of the Cookie
Cookies have been used to build retargeting audiences and power modelling for targeting new audiences. They’ve had lots of uses. And they’re about to disappear. This is a good thing. The move toward a privacy and transparency-centric web is behind this.
April 26, 2023
Ethical Storytelling – 10 tips
When charities share the stories of those they support, we capture people in a particular set of circumstances: circumstances that, given the nature of our work, we hope will quickly change for the better. We reduce them to the challenge they are facing. We trap them in time. As a sector, we are starting to acknowledge the damage we do when we treat people’s stories as our property. So how do we change course?
April 21, 2023
7 Ways to Create a Charity Paid Ad That Gets Results
Are you looking for top tips on creating a charity paid ad that generates a great return on revenue?
Look no further! In this blog post, we’ll go over 7 of the best ways to create a charity paid social media ad that gets results. Whether you’re just starting or an experienced marketer, these tips will help you create an effective, successful paid ad for your charity. So let’s get started!
March 3, 2023
A Letter To Recruiting Managers, Yours Sincerely – A Job Seeker: Part 2
A year ago, I was 2 months into my current role after almost a full year of redundancy, job hunting, interim work and a general feeling of being unsettled and unsafe. I had finally been fortunate to find a role that provided me with familiarity – working with people I had worked with previously so I could feel safe, whilst doing what I loved.
January 27, 2023
AmazonSmile: What’s Next?
Amazon has recently announced that it will end its charity donation scheme, “AmazonSmile”. It will end by February 20th with some financial assistance given by Amazon to help with the transition.
January 19, 2023
Our 2022 With You
We’re big on building things in the open and including you in our decisions. So this is our honest review of 2022 before we kick off things for 2023.
This might not be the most exciting read for many of you. But, for transparency, I want it to exist somewhere so you can see behind the curtain.
Before I get into the stats though, I want to say ‘thank you’.
January 5, 2023
Job: Growth Marketing Exec (Fundraising Everywhere)
The deadline for this role has passed and we are no longer accepting applications.
December 5, 2022
Fundraising Through An Economic & Political Catastrophe
When there is less to go around and more people to help, it’s difficult not to feel like the work we do as fundraisers is nothing more than a sticking plaster. And not even a good waterproof sticking plaster with a fun cartoon character on it. I’m talking one of those useless sticking plasters which peels off at the first sign of a single bead of sweat.
November 15, 2022
Speakers Must Be Paid. End of.
When Nikki and I launched Fundraising Everywhere in 2019 we wanted to create a fundraising community and training events that were affordable, accessible, engaging and human. We wanted to elevate speakers to new audiences and give them the same opportunities we had been so fortunate to have had ourselves.
November 10, 2022
To Change The Funding System, We Have To Work Together
Recently, we at I.G. Advisors opened applications for our #FixTheFlow Fellowship, and I’m really grateful to Fundraising Everywhere for supporting what we’re doing, and inviting me to share a bit about why we’ve developed the programme. To do that, I’d like to tell you a bit about my journey as a fundraiser, and as (what I call) a resource activist.
November 8, 2022
How To Stay Connected To Your Audience While Your Social Media Platform Burns
With both Facebook and Twitter finding themselves in precarious situations, we’ve all been reminded of the risk of relying on any social media platform to connect with your audience.