Podcast: Email isnt Dead: How to Make It Your Fundraising Superpower

Is email the most underrated tool in your fundraising toolkit? In this episode, host Simon Scriver sits down with Anya Muir Wood, Head of Creative at Forward Action, to explore why email deserves far more attention than it gets — and how to make it work harder for your cause.
Anya shares how Forward Action takes a data-led, human-first approach to email fundraising, helping organisations of all sizes move from sporadic sends to strategic, story-driven campaigns that genuinely connect with supporters.

They cover:

  • Why fear of unsubscribes is holding your email programme back
  • How to overcome the blank page and write emails people actually want to open
  • The power of honesty, urgency, and a single clear ask
  • Where AI fits in (and where it doesn’t) for creative email teams
  • How to build an email content plan even with limited capacity

Anya also gives a preview of her session at the Digital Fundraising Conference on 9th July“Six Email Tactics That Make Supporters Fall in Love With Your Cause” — packed with practical, steal-worthy ideas you can put into action straight away.

Links & Resources:

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Transcript

Jade Cunnah: Welcome to the Fundraising Everywhere podcast, your go-to place for fundraising tips and inspiration. Love what you hear? Get more insights straight to your inbox. Subscribe to our email list for exclusive fundraising resources, early access to training, special discounts, and more. Just head on over to fundraisingeverywhere.com/podcast to subscribe.

Jade Cunnah: Now, on to today’s episode. Enjoy.

Simon Scriver: Hello everyone, and welcome to another episode of the Fundraising Everywhere podcast. My name is Simon Scriver. I’m one of the co-founders of Fundraising Everywhere. Uh, and we’re delighted to be gearing up for our digital fundraising conference 2026. That’s happening on Thursday, the 9th of July. You can find all the details of that at front- at fundraisingeverywhere.com, and I will, uh, make sure we link to that in the description of this podcast.

Simon Scriver: Um, but I really wanted to, uh, for this podcast episode, is unpack one of the sessions that’s coming down the road, and really just talk about email as a whole in general. Because I do find at a lot of these conferences email sometimes doesn’t get the love or the looking that it deserves. For some reason, we’ve all sometimes feel soured to email or just kind of think of it as something that’s always been there.

Simon Scriver: Um, but actually it’s always found to be one of the big drivers of, of, um, of fundraising conversions, drivers of income, drivers of activity. And I think we’re in a time where it’s becoming more and more p- important because of, again, the troubles we see on social media and the difficulties we have with paid social and other channels.

Simon Scriver: So, um, it’s enough for me to talk about it, but I wanted to bring on a very intelligent email expert who is delivering a session at the conference. My guest today is Anya Muir Wood and, uh, Anya is the head of creative at Forward Action. Hello, Anya. How are you? 

Anya Muir Wood: Hello. I’m good, thank you. Excited to be here.

Simon Scriver: It’s a delight to talk to you. Forward Action uh, do some really interesting work, and I would put you in one of those, in the very creative agencies that are out, out there. You always seem… I don’t like using the word boutiquey, but you seem very much more hands-on and very more, you know, very creative with this stuff.

Simon Scriver: And so your role is actually you’re the head of creative there, so I guess it’s you to thank for some of the, uh, direction that your work does. What is your, what is your approach to email? How creative do you get with- 

Anya Muir Wood: Uh, well, I love, love the description of being boutique. We are definitely very hands-on and really wanna work with partners to get their story out through email.

Anya Muir Wood: As you said, it’s kind of a really untapped resource. Maybe it doesn’t feel like the shiniest thing anymore, and people kind of move on to the next shiniest tool. But email is this thing that time and time again can have these incredible results and speaks people directly into their inboxes. Your supporters have said, “Yes, I want to hear from you.”

Anya Muir Wood: We should all be making the most of that, and our approach to email is working with our partners to work out what do they want to achieve, like what are their genuine organizational goals, and then how can email help make that happen? So it’s not just sending out random communications and just talking for talking’s sake or sending out an email because, oh no, we’ve not sent one for a while.

Anya Muir Wood: We really wanna make sure email is strategic, creative, telling a really powerful story, and using asks that really mot-motivate people. People wanna come back and open your emails and take action, and we do all that in a really data-led way, kind of everything about Board Action is data-led. I’d say we’re not, we’re not big, shiny creative.

Anya Muir Wood: We’re strategic, intelligent. I work with a great group of creators really trying to think about what’s the message to get across. How can we really drive action? Would I take this action if I was reading this email? Like, so the question I come back to time and time again, where I’m always trying to push this a bit further and say, “Would you really do that?”

Anya Muir Wood: And then try and make it even stronger if we don’t feel that’s there. So making every email work super hard, not letting it be this unsung hero, letting data drive what we do, and yeah, seeing amazing results for that as well, which is always really lovely to see 

Simon Scriver: Yeah, I think, I think that that’s maybe the boutiquey feel, isn’t it, about, um, you, you kind of seem to do.

Simon Scriver: Put yourself in the shoes of the supporter. You don’t treat it like a mass email, and I think sometimes that’s why email gets a bad name almost is ’cause it’s just treated as this big mass churn and burn channel, where actually if it’s given the care that perhaps DM, direct mail, and postal appeals did that, that maybe it, it would be delivering even more.

Simon Scriver: But the results are impressive, and you’re you guys share a lot of case studies. Forwardaction.uk is the website, and it’s really worth looking at some of the case studies. But at the conference, you will be talking about how to make a supporter fall in love with you in six emails. Um, and I’m not gonna get too much into it ’cause I don’t want any spoilers, but I love these little template-y six things that you can take away.

Simon Scriver: Maybe you could just give us a quick touch on what you’re gonna be talking about at the conference, what you’re gonna be getting into. 

Anya Muir Wood: Yeah, absolutely. I feel like I have so much empathy for people who are the ones planning email content and writing it, and knowing that it’s, it’s hard work coming up with ideas all the time, coming up with content, making sure every ask feel as compelling as possible.

Anya Muir Wood: And so the idea of the session is to give you six things that you can put into place to not only make supporters love you extra, but make you love email a little bit more as well. I just wanna make anyone who’s writing email makes their lives a bit easier, and come up with some fresh tactics to try.

Anya Muir Wood: Things that we’re seeing work led by the data. Things like how to be extra honest and just let your heart out in email. Um, how to be timely when you feel like you can’t. How to have that urgency baked in. Just tactics that hopefully you can pick up the next day, go and put into practice, find a way to add it into your email calendar, and be useful and memorable because I know, yeah, there’s just a lot of advice out there, and it can be a bit overwhelming and yeah, I talk a bit about d- people’s different relationship statuses with email.

Anya Muir Wood: Some people might be feeling quite tired and overwhelmed, and they don’t know how to breathe new life into it. But email is just such an amazing resource and way to talk to your supporters, and I just wanna, yeah, breathe new energy into it and get people excited to go away and try new things. And you get the results as well.

Anya Muir Wood: It’s so satisfying. You send the email, you sit back- Yeah … you can see the results are coming in. Like, I love that as well. Um, it’s a really nice kind of direct response way to try new things and think, “Okay, that didn’t work, but next time we can do something else.” So giving you tactics to test and try out with your audience.

Anya Muir Wood: Hopefully something really useful and tangible to take away and put into action. ‘

Simon Scriver: Cause there are bits of it that are so fun. You know, there was like, we’ve all fallen victim to that constant refreshing just to see, like, which test won and, and all of that. But at the same time, you touched on a really important point there.

Simon Scriver: It does feel so overwhelming sometimes, and I think, like, it’s not foreign to us or, do you know, everyone’s sending and receiving emails all day, every day. But this idea when we talk about a more strategic approach towards email, when you start talking about the s- kind of the nuts and bolts of it, it can feel really overwhelming, can’t it?

Simon Scriver: And I’m, I’m curious, with all the clients that you work with, or even maybe some of the ones you talk to that don’t end up, in a position to, to run a campaign. I mean, what is the barriers that are holding them back, and what are the fears that they’re facing before getting into something like this?

Anya Muir Wood: Yeah. So we, we work with so many different organizations and can see the different struggles people have. And I say some different ends of the scale. Kind of one end of the scale is really fearing sending too many emails and fear of unsubscribes. Mm-hmm. And people are worried that, they might get one or two replies from sending out of, to thousands of people, a couple of replies saying, “You’re emailing me too much.”

Anya Muir Wood: But we always say, like, “But what are the results?” The… Many other people, more people donated, like more people have a warm response to you. They’ve chosen to be there. They’ve chosen they want to support you. Look at the positive data, and also know that if they’re, if people unsubscribe, they’re probably never gonna support you anyway.

Anya Muir Wood: It wasn’t that you sent too many emails, it was that they just, you know, were in the wrong place at the wrong time, and that’s totally fine. You want a responsive list who wants to support you. So it’s trying to get people over their fear of unsubscribes. Mm-hmm. And then the other end of the scale is people feeling like they don’t have enough content to send, and how could they keep up sending enough emails?

Anya Muir Wood: How can they constantly have ideas? And yeah, just feeling a bit nervous about what to talk about. And we, at ForwardAction, we run email planning workshops, which are so fun. We often come away with too many emails to send. Like, we’re often in a good position where- Yeah. Yeah … it’s like, “Okay, we need to narrow this down.

Anya Muir Wood: You’ve got too many amazing things to talk about.” Yeah. They kind of start feeling like, “Oh, we don’t know what to say.” And by the end, there’s so much content and kind of asking them, yeah, I think I mentioned about what do they want to achieve over the next few months, kind of how supporters can actually help you do that, what’s going on behind the scenes, what stories you have to tell.

Anya Muir Wood: And when you kind of bring lots of people together, and I think it’s so key that you bring people from different parts of the organization because they know what’s going on in the kind of planning department, or they, fundraising have a certain idea, or different people across the organization will bring new ideas, and they all come together and then you can create an amazing email content plan.

Anya Muir Wood: So kind of working with partners to be able to do that and unlock that, and then give them, we help them with capacity to write them as well, if that’s something that they struggle with. Yeah. So it’s kind of those two, two ends of the scale of people’s nervousness, and we can definitely find a way to work through it and make sure email is working really well and, um, yeah, help people through their fears in that way.

Simon Scriver: Yeah. And, and I’m really curious to dive a little bit into that method of writing. But it’s interesting what you’re saying about coming in and not really feeling you have ideas for emails, but by the end you have too many. I mean, what, what kind of ways do you draw those out from people? Like, is it, um, what do you do, like role play exercises to get people chatting or do you know, what, what do people need in those 

Anya Muir Wood: sorts of things?

Anya Muir Wood: I think they just need a bit of time and space to come together and say like all ideas are good ideas, not just feeling okay, we’ve got a skydive we need to fill up places for, we’re just gonna send an email out about that. Yeah. Yeah. Thinking, okay, you’ve got bigger strategic aims and you’ve got supporters, and you wanna make sure that you’re sending them something interesting.

Anya Muir Wood: How can we join up those two things and have a bit of space to come together and think about it? And then we’ll also try and inject really interesting tactics and things to test out and try. So my inbox is so full of charity emails. I think I’ve signed up to hundreds probably. And I see so much inspiration from there.

Anya Muir Wood: The Forward Action team are always sharing things around and looking for different tactics to try. We’re always looking outside the charity sector for different interesting things people are doing, or asks or quizzes or surveys or sending voice notes or click to reveal buttons or scratch card tests, just anything that feels a bit unusual.

Anya Muir Wood: Then thinking how can we bring those tactics in? And again, it’s something a bit fun and interesting to try, and by the end you’ve just got so many ideas and you have to narrow it down. Yeah. And when you’re narrowing it down, you’re in a better place ’cause you can say, “This email is worth sending.

Anya Muir Wood: We’re not scraping the barrel here. This email I’m excited to write- Yeah … I’m excited to send, see what the response is, bring those results to the next planning call that we have in like two months time, see what worked, build on it from there.” And yeah, once you’ve got all those things together and start having those conversations, the ideas tend to flow and we’re, got a full board rather than, yeah, struggling for ideas.

Simon Scriver: Yeah. And I imagine it gets easier because you’re almost building a bank of approaches. You know, you’ve got things you can replicate in the past and yeah, it’s maybe just that hurdle of the initial and, and finding the confidence to do it. But then I suppose, yeah, finding the capacity, and I think that, that’s when it comes into the writing and we’ve all been in front of a blank page and, uh, how time-consuming and difficult that can be.

Simon Scriver: I mean, is that, that obviously is another barrier for people really doing this properly. What do- for- how do you guide people through that? Are there any tips? ‘Cause you guys, you guys work with big and very small organizations day in, so there’s… I imagine you’ve got solo fundraisers in there who are struggling with them.

Anya Muir Wood: Yeah, absolutely. And I, yeah, my, I feel for them a lot when you’re trying to do all that yourself and come up with the ideas and then write it as well. Sometimes it’s nice to have that separation. If you come up with the idea, someone else writes it, someone else reviews it. We do training about writing at ForwardAction and really help people get off the blank page.

Anya Muir Wood: But something I talk about in this session, I’m gonna be talking about at the conference, is about this opening hook and, like, how do you land people into the action of your email? And if you can decide that, decide how you want to drop people in, whether it’s a compelling question, an intri- intriguing question that you want people to find out about more, or one emotion just saying like, “I’m devastated,” and that’s how you- Mm

Anya Muir Wood: open your email. If you can find that bit where it feels like, okay, the energy is here, I’m gonna keep going from this point, that can be a good way to get off the page rather than saying kind of, “Dear so and so, I hope you’re doing well. I’m writing today because we have an appeal.” Like, if you can make it interesting from the word go, the rest is a bit easier- Yeah

Anya Muir Wood: to write. And yeah, having kind of a structure of how you lead up to, um, your call to actions and making sure you’re just asking for one thing and really focusing in on that. There’s lots in the session that, yeah, should help you when it comes to writing as well and feeling less daunted by the blank page.

Anya Muir Wood: And AI can help with that as well. I don’t think it is the perfect thing to write emails at all, but I think it can help- Yes … coming up with ideas or, you know, you want to write this email, what are opening hooks that you could potentially use, and it can throw some things out. Often find it’s a good way to get ideas and say, “Oh no, not, none of those.

Anya Muir Wood: Actually, I’ve got an idea now,” and you can take it from there. Or to really tighten things up. I think length and keeping things short and compelling is really key as well, so you can work in tangent with that and that can definitely- Yeah … help the process and make it feel less exhausting, ’cause email’s just quite a constant thing you’re putting out there, so keeping- No

Anya Muir Wood: it concise is really key. 

Simon Scriver: It never ends. You can always write more and another one. I mean, I’m really curious about your thoughts on AI, and you, you touched on it, but I’d love you to unpack, I suppose, where it sits in ForwardAction and, I would ask any company this, but especially you guys who, who, you know, already balance that creative style and that human style within this.

Simon Scriver: Is there a pla- is there a big place for this AI? And does it, is it eventually gonna take over our creative jobs as well? 

Anya Muir Wood: I think what we’re seeing is that it’s honesty and humanity that is having cut through right now, and the things that are, this is in ads as well, like less polished, look like a human made it, has some errors in it maybe, just things that feel handwritten and human.

Anya Muir Wood: That is what is having cut through rather than big design things. People are just suspicious of AI. It’s talked about so much, but- Yeah … how people respond to it is just like- if you see something AI, you go, “Oh, that’s AI-made.” Like, it’s not like a celebration moment. So there’s constant- Yeah … of people are scrutinizing for it, people don’t wanna see it, and so I don’t think it’s the creative answer.

Anya Muir Wood: I think it can help with the creative load. Like, if you’re the one that’s sat writing emails- … sat writing a lot of content, there’s only so much that you can do in one day before your brain is absolutely exhausted, and you’ll run out, you’re out of ideas. And I think AI can just help create a little bit of space to keep your energy up for longer, keep your ideas flowing, keep having something you can bounce things off and that say like, “Actually, no, I’m, I’ve got better ideas than this.”

Anya Muir Wood: Like scrap AI. Yeah. I don’t think it can replace it. I don’t think it should. We, at Forward Action, we don’t, you know, it’s not the thing that is writing our emails at all. We use it really carefully and intentionally and we talk about it a lot as a team. We’re not people aren’t going off, scurrying away and using it in the background.

Anya Muir Wood: We’re thinking about how we use it and talking about it, giving it the right kind of prompts, making sure we’re always involved, and that the overall output is human-led, ’cause that is what the data tells us works. Mm-hmm. And yeah, I just think it helps the mental health of the people actually working on it to keep their energy up along the way.

Anya Muir Wood: I think that’s kind of an important part of it that then creates- Yeah … a longer, more, Kind of, an email program that can last longer, it has more sustainability if you can use AI to keep the energy going rather than just repeating- Yeah, it’s been a- … itself. I think it’s a good kind of companion tool.

Simon Scriver: Yeah. That’s interesting. And, and I’m… I mean, there’s so much we could talk about AI, and we’ll, we’ll be unpacking it a little bit at the, at the conference. But I suppose, I mean, yeah, it’s impossible to ignore really, isn’t it? It’s in everything. I guess it is just finding that balance, and I assumed you as a creative person would be not against it, but yeah, always want to keep that human side on it.

Simon Scriver: But there is a, there is, you know, a real push, isn’t there, just to, for it to, like, take over, and people think it is the answer to everything. And does that present an opportunity for us, do you know, where those of us who keep the human element, those of us who do it are they gonna stand out in the future against this big ocean of AI-generated content?

Anya Muir Wood: Yeah, I think so. I think, um, having brilliant creative minds, which we do at Forward Action, I’m so lucky to work with such a great creative team. Having people who are constantly looking for inspiration, bringing new fresh perspectives, seeing what’s working on their feeds and in their inboxes, I think having that is what helps you stay ahead.

Anya Muir Wood: I think the AI churn just becomes quite repetitive and is a lot blending in. I spoke to a, um, a filmmaker recently, and they were saying artists are often filming themselves creating their content because that realness, people want to see the realness coming through. Yeah. Maybe we should be filming ourselves writing our emails so that people really understand what goes on behind the scenes.

Anya Muir Wood: But I think that element of it people want to not feel lied to, and AI feels like a bit of a lie maybe at the moment. I think there’s so much talk about it saving time and being a brilliant thing and, we shouldn’t be left behind in that either. I think it’s important that charities do make the most of it and harness the power of it.

Anya Muir Wood: But we often then, you see people saying like, “Oh, you know, don’t, don’t involve AI.” Like, “Don’t want this to be written by AI.” Like, people are really caught being like, “Was that M-AI built?” Yeah. Like, there’s two sides of it where you’re, don’t wanna be left behind, but you don’t wanna be, it shouldn’t be the thing that’s creating our work either.

Anya Muir Wood: So it’s finding the, how it can actually help you but not rip out the humanity of- Yeah … our work. And especially for charities what we’re doing means a lot, and it’s really important, and there’s heart in it. Yeah. And my conversation is all, all about building the love for emails, and I think you have to have heart in it and reasons to care and the humanity of it and, um- Yeah

Anya Muir Wood: yeah, I don’t think AI can do that. 

Simon Scriver: Yeah. It’s one of the greatest assets we have is our humanity and the s- and people who work in, in with the organizations that we have the pleasure to work with. Do you know, there’s such, um… Y- you almost don’t need AI and you don’t need to be polished, as you said.

Simon Scriver: You just need to let them shine through, do you know? And, and almost uh… And I guess email gives you that opportunity is, is to connect your supporters with that. So I guess it’s, I mean, again, again, it’s kind of like what’s holding it back? And, uh, for me, it keeps coming back to that capacity and that time issue.

Simon Scriver: So I’m really curious from your point of view, I mean, how do you start, um, with this or how do you make the time for it if you are, like most fundraisers already feeling overwhelmed? You know, are there baby steps you can take or what are the priorities for getting into a really strategic email program?

Anya Muir Wood: Yeah, I think bringing people together and not feeling that email is one person’s job ideally. Like someone in my previous wo- role where I worked in-house at a charity we’d get teams from the operations department, from the patient services department, from the fundraising, community fundraising team, from the donor retention team.

Anya Muir Wood: We’d bring everyone together to talk about what’s going on in the organization, what do we wanna tell our supporters about. It’s not just this one person having to think about the most interesting thing, bringing everyone together to come up with ideas. And then if it is a struggle, less is more as well.

Anya Muir Wood: Like we do talk about trying to send regular emails, but I think it’s better to send one email a month that has one clear ask in it that isn’t necessarily a newsletter. Like I think some organizations think, “Okay, I’ll send a newsletter, that will be my job done.” But newsletters often are just quite an overwhelm of information.

Anya Muir Wood: They’ve got so many different buttons in, people don’t quite know what to click on or what to do. Mm-hmm. I often recommend a call to action, just one call to action per email. Decide what would make the biggest difference to your work, and just send that one email with that one ask and really focus in on it and not try and, yeah, overwhelm yourself.

Anya Muir Wood: Just make it work really, really hard. And the tactics I talk about in my conference session hopefully can help you do that. Yeah. But yeah, collecting together, less can be more if you’re, um, if you’re under-resourced. And sending things, tactics like kickers, resending an email that people haven’t opened with just a different subject line is a great hack- Yeah

Anya Muir Wood: and a good way to kind of reuse content, or thinking about what’s worked in previous years that you could send again. Yeah. I think often we’re nervous that we’ve tried that before, but we think about our email journeys far more than our supporters do. Yeah, yeah. 

Simon Scriver: And 

Anya Muir Wood: reuse some content or think about what you can refresh, not feel like you have to start afresh every single time.

Anya Muir Wood: And we’re so, yeah, we love helping organizations. We help organizations, huge organizations with 100,000 people on their list. We help organizations with really small lists where we’re thinking how can we make this as targeted as possible. It can feel so much more personal then, more like a conversation.

Anya Muir Wood: If all your emails were plain text and just felt like they were coming from your personal inbox to a small list- Mm-hmm … I think that would have far more reach than a really polished newsletter that you felt like you had to pour your heart and soul into. Just being honest and saying, again, something I talk about in my session about honesty, just saying, “It’s just me writing these emails-

Anya Muir Wood: and we don’t have much time, but this is such an important thing I didn’t want you to miss. I wanted you to support it.” And that can be far more powerful than feeling held back by the idea that everything needs to be polished, perfect- Yeah … segmentation needs to be set up. Like we often say, segmentation’s not really worth it.

Anya Muir Wood: Just send it to everyone. See what lands. Don’t- Mm-hmm Like make it as simple as possible for yourself. Be really honest about what your urgent need is and if there’s anything kind of holding you back. And yeah, just send something that’s really targeted and see the results. And hopefully that will then build your confidence, and then you might- Yeah

Anya Muir Wood: feel easier to send more as well once you kind of unblock some of the barriers. 

Simon Scriver: Yeah. I love that mindset for lots of reasons, but especially because essentially you’re saying the things that work best are the things that are actually cheaper, easier. It’s like, I think there is a huge element of that where we just overcomplicate it in our brains because we think it should be this mad, intricate complicated thing.

Simon Scriver: But actually, it’s just getting back to works and, and just doing it, just starting to do it. So yeah, I really appreciate that you guys always bring it back to that. I think in terms of just doing it, I think like the priority for people, of course, is to go to your session, Anya. Um, so a reminder to everyone, of course, that is happening on the 9th of July, the Digital Fundraising Conference.

Simon Scriver: We’ll make sure we link to all that. But yeah, book your ticket. Members, of course, you’re already, um, ready to go. There’s just RSVP. Um, but that session, the six email tactics that make supporters fall in love with your cause, I think is gonna be really good in terms of unpacking actually tangible stuff that we can take away.

Simon Scriver: And can we say steal, or we’ll just be inspired by straight up? 

Anya Muir Wood: Steal them. Take them. Interaction. Very happy to 

Simon Scriver: hear that. Um, and I do recommend the Forward Action website, forwardaction.uk. You have a lot of case studies on there, and you guys are very good at sharing resources on your list and all like that.

Simon Scriver: So I highly recommend to keep an eye on that, again, for inspiration and for stealing. Uh, but Anya, where else is a good place to find you? Where do you hang out on social media these days that people should be following? 

Anya Muir Wood: Uh, yes, find me on LinkedIn. I’m very happy to see you there if you want to connect.

Anya Muir Wood: And yeah, we’re often… The Forward Action LinkedIn as well, we often are doing a roundup of kind of emails, inspiration that we see. It’s something that we definitely do as a team is sharing inspiration, great emails we see inside and outside the sector, and we try and do a little roundup there as well. So if you want inspiration for lovely emails, then do follow us there and connect on LinkedIn.

Simon Scriver: I like that. That’s great. Do you, do you put the same level of creativity and care into your LinkedIn post that you would into an email, or do you just kind of brush it off? Or you pick certain- 

Anya Muir Wood: I’m, I’m working on it. I feel like it’s a good place to connect with people and, yeah, share what we’re doing and, um, yeah, the amazing results.

Anya Muir Wood: It’s always nice ’cause I collect all those together and, um, share. As I think I was

Anya Muir Wood: saying about watching the data after you send your an email, being able to share that more widely- Mm-hmm … will help. Just of all shapes and sizes benefit from that and see what works. It’s really exciting. So yeah, we love to share at Forward Action. 

Simon Scriver: Absolutely. Yeah. I, I will say that. And, uh, yeah, r- I really appreciate it.

Simon Scriver: And again, I’m so glad that you guys are involved with this conference, so a huge thank you to Forward Action, uh, who will be there and sharing more at the conference. Um, but that’s it. So Enya, thank you so much for your time today. It was so lovely to chat to you, and I’m really looking forward to your session.

Simon Scriver: But thank you so much again for making the time. 

Anya Muir Wood: Thank you so much for having me, and yeah, I hope to see lots of people there. 

Simon Scriver: Yeah. Thank you. Yes, so please do come. Do, please do join us. Conference is happening Thursday the 9th of July, Digital Fundraising Conference. We’ll link into the, uh, description there.

Simon Scriver: Uh, and anything we’ve mentioned today, as well as linking across the Forward Action’s website, which I recommend, uh, you’ll find all of that in the description. So my name is Simon. Uh, I’ve been your host today for the Fundraising Everywhere podcast. Remember, you can always find out what’s going on at fundraisingeverywhere.com, or please do reach out to us.

Simon Scriver: We’d love to hear from you, what you would like to hear, uh, how you’d like to get involved. Uh, and yeah, so thank you for making the time. Love them to be here as always. Take care and goodbye. 

Alex Aggidis: Thank you so much for listening to the Fundraising Everywhere podcast. If you’re enjoying this podcast, why not share it with a fundraising friend?

Alex Aggidis: And if you would like to give us a little like or subscribe, it really helps more fundraisers like you find us. Thank you so much. See you next time

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This transcript was created using AI. If you spot any mistakes, please reach out. Thank you!

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