Transcript

[00:00:00] Multiple Voices: Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. Fundraising everywhere. , you don’t need to add me in there.

[00:00:31] Jade Cunnah: Welcome to the Fundraising Everywhere podcast. Your go-to place for fundraising tips and inspiration. Love what you hear. Get more insights straight to your inbox. Subscribe to our email list for exclusive fundraising resources, early access to training, special discounts, and more. Just head on over to fundraising everwhere.com/podcast to subscribe Now onto today’s episode, enjoy.

[00:01:00] Jamila Daley: Um, so welcome. My name is Jamila, um, and oh, just said it. But welcome to Mastering Out of Donor Engagement. This is about captivating our donors through strategic touchpoints and creating those lasting connections that we need in order to continue to engage them and for them to, um, really, really just love us and what we do.

[00:01:26] Jamila Daley: Okay. Now let’s see if I can, okay. This is easy. Oh. This is very small. I apologize. I’ve just downloaded, um, everything into PowerPoint and it seems to have taken things a little bit smaller. But basically what I am, um, wanting you to do is pop your name in the chat, your charity name in the chat if you can, um, your charity type and your location.

[00:01:53] Jamila Daley: And feel free throughout this to be popping. Uh, questions in the chat box, um, throughout this, so that hopefully at the end I’ll have enough time to answer some of your questions. Okay. So let’s see if the next slide is any better. Okay, so that is super. So what we’re gonna be covering today is the importance of donor engagement.

[00:02:17] Jamila Daley: Not only that. The, uh, key touch points in your donor engagement journey? Um, well, it’s getting smaller and smaller. The simple, um, simple donor communication strategies that I have for you. Uh oh wow. Smaller again, storytelling for emotional connection. And implementation of effective stewardship and recognition strategies.

[00:02:43] Jamila Daley: Uh, I think guys what I’m gonna do though is so that everybody has this, the slides for them is I’m gonna send, um, through to the team a version of the slides that are ever slightly readable. ’cause the font is significantly bigger on the version I have. Okay. Apologies for that. So just a little bit about me.

[00:03:01] Jamila Daley: So, um, I’m not gonna go this far back, but this is me about two or three. Um, and yeah, my name’s Jamila Jamila Daly, and I’m the, um, founder of a consultancy, a fundraising consultancy called Tab People. Now, I’ve included a Christmas tree and the check because my earliest memory. Memory of charity, of fundraising, of giving was sitting at my mother’s feet at Christmas while she wrote out checks to her, um, her chosen charities that she, you know, I guess back in the day they sent out a lot more, um, donor.

[00:03:40] Jamila Daley: Engagement to, well, we didn’t have GDPR, so lots of more, um, what you call it, cold mail. Um, but she keeps on that. She liked and she’d write out checks and I just remember so vividly sitting and watching her do that and thinking it was an amazing thing, not really knowing what charity was. Um, and yeah, that was, I guess, the beginning of my journey into fundraising and charity.

[00:04:04] Jamila Daley: Um, I just didn’t know at.

[00:04:09] Jamila Daley: Okay, so for us, the importance of donor engagement, I’m just gonna leap straight in. Um, your engagement of your donors is, oh my gosh, it’s the cornerstone of your strategy. Um, and. What can I say? It’s about building strong relationships. It’s about engaging, it’s about building loyalty. It’s about, um, them investing in us and us investing in them.

[00:04:41] Jamila Daley: Um, and it is crucial. It is absolutely crucial. Um, the reasons for this are. Increased donor retention. So engaged donors are more likely to give us more money, um, remain, uh, committed, um, and foster that strong connection. When I, uh, one of the things I think a lot of organizations may be experiencing, especially at this time, um, during post covid, um, cost of living crisis is.

[00:05:13] Jamila Daley: Significant donor attrition or reduction in, um, the amount of, um, donations they’re receiving. Um, but one of the ways we can work, not work against this, but one of the things that we can do to increase this is to engage our donors, really get to know them, really let them get to know us. It will help us stabilize our donor base and our donor income.

[00:05:41] Jamila Daley: Another thing is our giving levels. Um, engaged donors tend over time, especially when asked, and that’s really important, especially when asked. I’ll say that again. Um, increase their giving levels to their charities. Advocacy, now it’s a big word, but really. Engaged. Um, donors advocate for the charities they tell their friends.

[00:06:06] Jamila Daley: Um, one of the charities that I worked with calls it gossiping their mission, their, their donors gossip, their mission. They tell their friends, they tell their families. They, um, tell their colleagues at work. They put it out to the professional networks, which for us, um, in the charity side means that we are reaching new people, we’re expanding our reach.

[00:06:29] Jamila Daley: Attracting new supporters that may be through whatever reason, whatever we’re doing in our marketing, in our outreach, we would never reach anyway, but we’re doing them through our engaged owners. Now, this is part of the same thing, but the UK giving report from this year, 2024. Says that donors tend to, uh, find out about charities that they support through their own experience, um, and, um, via their friends and families.

[00:06:58] Jamila Daley: And what that means is, um, hospices that have, um, had family members, um, that go through the, have massive amounts of donor loyalty, um, occurring in their.

[00:07:15] Jamila Daley: What’s the word I’m looking for? Like in their donor backgrounds? Um, in the donor database. I, I, I hate using that phrase, but they have them in their ecosystem. They’re part of their family. Okay. So.

[00:07:32] Jamila Daley: Lastly, it’s that lasting impact. It’s that final gift. Engaged donors are the ones who are more likely to leave a gift in their will for you, which is, yes, it’s the last gift they’re ever gonna give you. It’s probably gonna be the most significant. Um. That you, um, have, I’m sorry, I keep on getting distracted by the chat.

[00:07:56] Jamila Daley: I keep on seeing things moving, so I keep on looking to see if there’s a question. Um, but I think Tash is on that. So, um, I will leave that to Tash. Okay. Um, but what I really wanna just really drive home is how engagement, that donor engagement really plays a vital role in fostering that long-term support and loyalty that we need to survive.

[00:08:21] Jamila Daley: Um, and I’ve seen it in so many places, whether I, I, I did hear, um. Tail end of the last panel that Thankathon. Um, I’ve been experiencing quite a few of those recently and also talking to people about thanking quite a lot. And that is just such a powerful, actually powerful two-way, um, way of thanking and engaging, um, your donors.

[00:08:47] Jamila Daley: Um, I actually hear a lot more from the members of staff who just loved how it made them feel. Being able to thank somebody and doing over the phone and hearing that smile across the. Just amazing. Okay, so. One other thing we wanna do when we’re engaging our donors is communicate about what our donors, our audiences, care about, not just our own internal agenda.

[00:09:13] Jamila Daley: Um, we’ve all seen these examples where people are telling us, um. You know, what they’ve done, uh, how they’ve, um, the new photocopier they’ve got and how the donations have helped, you know, ease whatever it is administratively in the background. That’s all well and good, but is that really what our donors wanna hear about or do they wanna hear about what, um, has happened for their beneficiaries or in the initiatives that the organization has Now, this is really whistle stop, so I hope you’re taking notes, although I guess you’re recording this, so there’s opportunities to go back.

[00:09:48] Jamila Daley: So some of those donor touchpoints include, actually, let’s go back. What is a donor touchpoint? I don’t want to teach anybody to, um, things that they already know, but I feel like just in case there are a few people out there, um, that don’t know what a donor touchpoint is. It’s basically an opportunity, a connection between you and I.

[00:10:10] Jamila Daley: Me the charity, you, the donor, um, it’s, um, an opportunity for me to share information or an opportunity for you to share information. Um, so, and with your donor, that that information would be how much they wanna give you, what their name is, their email address, where they live. Um, for us, it’d be our campaigns, what we stand for, our mission, our vision, um, how much money we need to keep this going so that.

[00:10:38] Jamila Daley: We can help them, our donors achieve what they wanna achieve or see us achieve. And donor touchpoint can occur at any point in our donor journey. So from the time they first hear about us to their first donation, to through their second donation, we hope, um, through, um, to their. Oh, what do you call it?

[00:11:01] Jamila Daley: Becoming maybe a long term or regular donor or making a significant gift? Not necessarily that last time gift. Um, so as I said, it can occur at any point during donation, so before, during a donation or after a donation. And it can be, um, for example, information, our website, information on our social media via our newsletter.

[00:11:25] Jamila Daley: Um. If we have a print adverts or if we do posts, um, if any of our members of staff are lucky enough to be featured in media, um, mainstream media, those all don’t have touchpoints. And they’re important because they can influence people’s perceptions of your charity. Um, you have charities who have that.

[00:11:53] Jamila Daley: Look of being bootstrapped. Um, as in they always look like they’re quite small. And I’m trying to think of one that I’ve worked with recently, quite small. And, um, maybe just about to grow, but not quite there. Um, and that may not, that’s just perception. That may not be their reality. Um, I’ve worked with organizations that have got great, uh, branding and, um.

[00:12:19] Jamila Daley: Like comms because maybe that’s where their CEO or significant part of the team is working with, um, or coming from. But they’re actually a small charity. There’s two or three people in need. It’s just, it’s part of their skillset. Um, and I. So I’ve mentioned website as part of one of your, um, touchpoint. I think I’ve mentioned, um, your campaign as a touchpoint.

[00:12:43] Jamila Daley: Um, actually any donors advocating for you is a touchpoint. Um, any, anywhere that they see your name or make a connection to you is a touchpoint. Asking them for a donation that’s a touch point. Okay. So we can. Specifically with our touch points, we can motivate donors to make initial donations. So, um, I was recently working with, um, a small organization and they’ve never made, um, an ask before.

[00:13:21] Jamila Daley: Um, they have several projects. They had over 6,000 people on their, um, email and subscription list. Regularly, they had their own forum, so regularly engaging in their own form, but they never asked them for money before. Um, and so that, that, that was a touch point. Like we, we put together something that would, we could make an ask from, but we’d also done a lot of work as an organization to let them know what, what the need was, why they should get involved, why they should be interested, which motivated them.

[00:13:57] Jamila Daley: Motivated them to then make that initial donation. Off their first campaign. It was a beautiful site. It, I’m gonna be honest, everybody in the team was very, very nervous because they hadn’t done it before. Now, um, we can also try some of those touch points. Also, encourage, um. Those repeat donations, which really and truly as, um, somebody that’s a specialist in individual giving, that’s what I want.

[00:14:29] Jamila Daley: I, I, I would rather have somebody giving me 25 pounds a month, month in months out for a couple of years, ideally than somebody giving me a hundred pounds and me having to try to find, um, but being encouraged to give repeat donations. Um. So, um, maybe it’s how we ask. So on our donation form where we have the one-off gift tab or the, um, regular giving tab, and maybe they have different amounts so people can have a look.

[00:15:03] Jamila Daley: Um, maybe we also would talk about, um, or featured donors who want, who give us regularly and what that’s meant. It’s another way of banking those donors, but it’s also a way of letting other donors know that it’s an option for them. Um, let’s see. No, did it hit? Yeah. Okay. So, um, one of the things we also wanna do in, in our touch points is enhance our donor experience.

[00:15:32] Jamila Daley: So a lot of donation forms stop at things like just asking, um, for the name. Email address, address, maybe a contact telephone number, um, the amount they want to donate. Obviously the donation details, but other, there are other bits of information that we can gather to help us enhance their donor experience.

[00:15:56] Jamila Daley: So, for example, we could be asking, you know, like, do they prefer, actually, it’s pretty much a standard now, but asking if, um, people wanna receive information by email or by post or, um. SMS or WhatsApp. I’ve seen, I’m seeing WhatsApp groups, um, more regularly are being set up. So business WhatsApp groups, so basically where you can send out information, um, but that it’s not like a channel that everybody engaged in.

[00:16:26] Jamila Daley: It can chat. Probably just be admin so they can send out information and make sure that they’re, um, it’s, well, it’s a bit like a newsletter where everyone, we can make sure everyone’s receiving the information that we need them to receive. Um, and it’s also about just understanding through that their preferences, their needs so that we can improve their stewardship and enhance their donor experience.

[00:16:56] Jamila Daley: Um, I’ve personally found that, um, I’ve worked with. Uh, a group where they needed to do a bit of capital work. It was a, it a, it was a small piece of capital work. It was worth about 21,000 pounds. And they put up pictures and let everybody know about the scaffolding and why the scaffolding was up. ’cause it was a building that needed the work.

[00:17:22] Jamila Daley: Um, and

[00:17:26] Jamila Daley: three days, yeah, three days later, they received the check. So the person broke the check almost as, as soon as they received the email. Um, when we checked on our database, the, um, donor was a regular donor, but not a significant amount. Not somebody that we could think would be able to just turn up and sign a check and hand in a check within 24 hours.

[00:17:53] Jamila Daley: So again, you know, these touch points help us understand. Enhance our relationship with them so that when we make an ask or when we don’t have an ask, they are listening. They are ready to respond when we make an ask, if that’s what we’re doing, they’re ready to get involved. Okay. So I wanted to keep this quite simple because we do have only a little bit of time.

[00:18:26] Jamila Daley: Today. Well, you know, I could talk all day, but we only have a little bit of time. So a simple donor communication strategy for you all. Okay, so I hope you’ve heard this before, but I’m gonna say it again. Personalized engagement. Now I would describe personalized as making sure you’re using the person’s name.

[00:18:46] Jamila Daley: If they, um, donated to a campaign. You are, um. The name of that campaign you are mentioning how much they gave and actually how much, how thankful you’re, um, if there are already some outlines of what the outputs are, what you think the impact is, letting them know again, what those things are. It’s not about, um, and it can be automated, but still feel personalized.

[00:19:16] Jamila Daley: Um, it’s not about a bespoke letter that talks, um, um, about, um, how they came or everything you know about them and how they’ve come to support your charity. It’s, it’s just a little bit of information that makes it feel like they’re seen. They’re heard that they’re known to you, that you love them, um, and I would hope you would love them ’cause they’re their donors.

[00:19:38] Jamila Daley: So you are their, your lifeblood. It’s also about transparent reporting. So I’ve experienced in this, in a lot of areas, in a lot of charities where. They don’t say anything to anybody. So they ask you for money and then you don’t hear anything back until maybe their annual report, maybe their impact report.

[00:19:59] Jamila Daley: There’s no, like if I, if a, say for example, you’re an international charity and you’ve asked for money to build toilets, um, or a series of toilets, uh, in another country. I would say that, you know, you’d report each time a toilet’s been completed or started, you’d report back to your donor saying, we started the build, we finished the build.

[00:20:24] Jamila Daley: You know, like transparent reporting. We wanna make sure that people are informed about the progress, the outcomes of the initiatives, not just something just at the end, little and often. Um, this transparency helps us build trust and reassures our donors that their, their contributions are. Part are making a tangible difference.

[00:20:46] Jamila Daley: Um, yeah. Okay.

[00:20:53] Jamila Daley: Okay. So I love this one. Um, and I earned and odd about using the word exclusive, but recognition and attentive. And the reason I’ve used the word exclusive is ’cause I’m. For our long term, um, donors. Now, I’m not caveating that to, um, the size of donation because I have worked with an organization where a lady was giving, I think a month, um, but she did so for 30 years.

[00:21:22] Jamila Daley: So actually the lifetime value of her donation was, um, wow. Oh, I overrun a bit. Lifetime donation was about 30,000. Wasn’t as much as um, you know, others, but it was good. Okay. Feedback loops. Okay, so I love this feedback loop. So it is, we wanna understand their donor of motivations, but we wanna understand their concerns and expectations.

[00:21:54] Jamila Daley: So to do that, we ask, we thank, we report, we repeat. I would add in that, in that virtuous cycle, when we’re ask, you know, before we report or repeat, we ask them what they thought. So ask thank report, repeat, and then ask them a little bit more. Ask for some money, thank report, repeat, so on, so forth. Okay.

[00:22:21] Jamila Daley: Okay, so, oops, we’ve skipped a slide there, but. Storytelling, that emotional connection. We wanna interview people. We don’t want surveys, we don’t want, um, what should we call ’em? Uh, like fill in a form. We wanna interview them, find out what their stories are, because when we’re writing it, somebody else is not gonna get that emotional connection unless we can put it on the page.

[00:22:49] Jamila Daley: We wanna use simple language and short sentences. It’s an amazing fact. But in the uk, the National Reading Age is 10 years, so people aren’t stupid, not by any means, but if they need a dictionary to understand what you’re talking about, what your website says, what your campaign says, they’re not gonna engage with you.

[00:23:06] Jamila Daley: They’re not going to, uh. What’s the word? Give, use vivid stories and sensory descriptions to transport your donors and supporters into the situation so they can understand it. They can close their eyes and see it. Okay. Incorporate things that are relatable and resonate with your donor experiences and mission.

[00:23:28] Jamila Daley: Now this can be quite intangible, but I remember, um, a couple of stories. I can’t go into details ’cause you it’s personal stories, but I remember the fact that they kept on referring to the blue big pen being held in the hand and I couldn’t understand why they kept on referring to it and they explained because.

[00:23:45] Jamila Daley: With the story. There were lots of intangibles, lots of things that weren’t relatable, but one thing they, they, everybody had always used and kind of understood was this blue big pen. So it was something really small and minded, but I could relate, I could understand what that was. It was strange. It was interesting, it was fun.

[00:24:03] Jamila Daley: Um, and infuse emotion, highlighting the impact and the significance that they’ve had on your course. I’ve said this before and I wanted to include it. It’s not a written a mistake. Communicate about your audiences, what your audiences care about, not just what your your agenda is. Okay, so last part. I’m almost there.

[00:24:31] Jamila Daley: So these are some of the simple things I think you need to do. So promptly acknowledge and thank your donors for their donation, no matter the size. So if it’s email, if it’s a letter, you can decide what that thank and acknowledgement looks like, depending on size or what you do as an organization. But that thanking it goes a long way.

[00:24:57] Jamila Daley: Like I’ve said before, share the impact and the updates that illustrate how their donations are making a difference. Donors wanna see tangible results. Oh, I like the, so I’ve just seen the scrolling pop the questions in the chat. Oops. Yeah, please do. Um, recognize donor milestones. So annual milestones. So when that 12 gift for your regular, um, donor comes in, so that 12 once a month, that’s a year.

[00:25:24] Jamila Daley: Celebrate it, send ’em an email. I don’t know. Send ’em a postcard saying that they’re one year. You can think of other things. 10 years, um, when they’ve, um, donated a thousand pounds or 5,000 pounds. That’s, that’s a milestone. Recognize it. Celebrate it. Offer exclusive opportunities for deeper engagement. I love opportunities for volunteer roles.

[00:25:46] Jamila Daley: Now, not every organization can do that, but it’s a great way to do that. Another one is virtual events, where they get to sit around like a round table with the CEO and find out a bit more, ask questions. They get to feel engaged. They get to see seen. They get to invest in you, and you get to hear what they think.

[00:26:05] Jamila Daley: Okay? Constantly communicate and cultivate. So it can be little things like just letting, like I said, little updates. Um, especially during periods where you are not asking them for a donation, where you’re not asking them for no money. Like I said, stewardship builds don, you know, builds trust, builds loyalty over time.

[00:26:26] Jamila Daley: Okay, so these are my top tips. Keep track of what you want to achieve. Get your leaders and your colleagues to buy in, especially as they can make or break your donor engagement strategy. Get your, um, tailor your key messages to your different donor groups. There is nothing worse than re sending an email to somebody that knows 10,000 pounds, asking them to consider doing, doing a, uh, like a 10 pounds a month donation.

[00:26:50] Jamila Daley: That’s not the right message. Share your impact and show how they are making a difference. And if you doubt and if you, um, if you doubt, thank, thank, and then thank again. I’m gonna skip this one, but I’m gonna include it in the slides ’cause I think I wanna get to the questions. So any questions? Um, looks like there has a question.

[00:27:16] Natasha Evans: Yes. We’ve got some questions in the chat. Would you like me to read them out for you? 

[00:27:23] Jamila Daley: Yes, please. 

[00:27:23] Natasha Evans: Because I 

[00:27:23] Jamila Daley: can’t see 

[00:27:24] Natasha Evans: them. No problem at all. Um, so there’s one interesting one, which I’ve, I’ve heard this debate before, so I’m really keen to get your thoughts on it. Does celebrating donor milestones cause the donor to drop off?

[00:27:38] Natasha Evans: There is some evidence to suggest that it can 

[00:27:42] Jamila Daley: Yes and no. So for example, if you haven’t been doing anything to engage them and they’ve completely forgotten that they even donate, then yeah, they might think, oh, why am I giving them money? But if they’ve known that they’re being donated, you know, they’ve been donated to, you’ve engaged ’em, they’ve told you, you told them so many different ways of how they have made a difference.

[00:28:04] Jamila Daley: Mm-hmm. Then that actually gonna. Make a difference and keep the market going. And then maybe the next communication I may have is, would you like to increase your donation by 10% this year? You know, or something like that. But yeah, it’s two sides of a different kind. But there is, it is based on, I think, what we’ve done with them, not necessarily the, the milestone itself.

[00:28:25] Natasha Evans: That’s brilliant. I absolutely love that. I am going to rewatch this and take note for note. So if that question comes up again for me, I can literally, you’ve got,

[00:28:42] Natasha Evans: I was trying to leave enough time for questions. Well, I think we probably have time for maybe one more. Um, so there’s a question, which is when you mentioned the personalized gift acknowledgement. Is this only in the thank you after the gift or the journey to follow? 

[00:29:01] Multiple Speakers: Ooh, I like 

[00:29:02] Jamila Daley: that one. 

[00:29:03] Natasha Evans: So 

[00:29:04] Jamila Daley: personally, I owe no.

[00:29:07] Jamila Daley: Okay. I would say after the gift, because then if somebody thinks, oh, why they spending money on thanking me? Well, you’ve just given us money and we wanna make sure you feel special. But if they come down the line and say, Ooh. You know, like, I don’t know, six months later, we sent ’em a thank you gift. They’d be like, why are they spending money on this?

[00:29:28] Jamila Daley: I haven’t given them any money recently. Mm. Like, are they, do they have that much money? But, and it doesn’t have to be like, it can be digital. It can be, um, yeah, it can be digital. It doesn’t have to be a physical product, especially with the cost of postage these days. Um, it, it can be something like that.

[00:29:52] Jamila Daley: I cards. 

[00:29:54] Natasha Evans: Uh, yeah, me too. I actually got one myself. I loved it. Yeah, 

[00:29:58] Multiple Speakers: I have as well. I watched times. I was so disappointed when the working. 

[00:30:04] Natasha Evans: You expired too much. You pressed it too much. Watched it back. 

[00:30:08] Multiple Speakers: Yeah. 

[00:30:09] Natasha Evans: Oh, brilliant. Yeah, so shout out for.

[00:30:15] Jamila Daley: Platform. Absolute. 

[00:30:17] Multiple Speakers: Get any affiliates on this? 

[00:30:20] Natasha Evans: Um, is there time for one more question? I think let’s go for it because I really wanna, um, read out another one. Um, so thank you so much for this. It has been super interesting to hear from you about this. I have a quick question. This is from Lucy about how you would determine when having non donation related touchpoint in a stewardship journey that this is classed as marketing slash cross-selling.

[00:30:46] Natasha Evans: So I’ll take, I’ll give you a moment to digest the question. Okay. You can see that on your screen. 

[00:30:52] Jamila Daley: So I wouldn’t non donation related. So. It is not as a fundraiser. It’s not that I think everything is donation related, although I feel like I am very money motivated as a fundraiser. But I do think that everything, if we look at what business does, everything they do helps us to get to a sale.

[00:31:19] Multiple Speakers: Even if 

[00:31:20] Jamila Daley: it’s not like, buy my product, buy my product, buy my product, it’s like my product is better than this product. It’s, you get this, um, it’s, it’s, it’s the VIP of this or this person is wearing it. Or you know, like, so some of that’s social selling. There’s lots of things that aren’t necessarily asking you for a donation, but they are gearing you up so that when that ask comes it.

[00:31:47] Jamila Daley: You are more likely to make the donation. I hope, Lucy, that I’ve answered your question, but that’s how I’ve understood it. You can tell.

[00:31:59] Natasha Evans: Rather than having the asking for, asking for money, saying thank you, asking for money, saying thank you, you are peppering that experience with those almost like buffer moments to build up that loyalty, that trust, that commitment again, so that when you do make the ask, they’re like, yeah, of course.

[00:32:24] Jamila Daley: They’re gonna tell their friends, they’re gonna follow it. It on you’ll, you’ll find out about people you didn’t even know about. Like I’ve said, like I’ve had that before where they said, oh yeah, I’ve worked with an organization where they’re based in Essex, in a small mm-hmm. Area, Essex. And their like, their work is there.

[00:32:42] Jamila Daley: They don’t do any other work. The donation came in from Canada because they knew somebody who knew somebody who volunteered, who had a child that. And they knew we had a campaign like I would never have, like our campaign would never have reached them without us building up that loyalty, having those touch points and somebody saying, oh.

[00:33:04] Jamila Daley: Um, thankfully we also had a donation platform that accepted Canadian dots. 

[00:33:08] Natasha Evans: Hey, you’re ready and waiting to accept the donations. I love it. Yeah. 

[00:33:18] Alex Aggidis: Thank you so much for listening to the Fundraising Everywhere podcast. If you’re enjoying this podcast, why not share it with a fundraising friend? And if you would like to give us a little ly or subscribe, it really helps more fundraisers like you find us.

[00:33:30] Alex Aggidis: Thank you so much. See you next time.

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