What's Trending In April?

We’ve gathered our top 5 On-Demand sessions this month so that you can see what’s been popular in our community. You can check out the sessions by clicking on the thumbnails below.

So, what’s trending in April?

1. Turn one supporter into 10: Winning digital strategies your supporters will love

There’s more opportunity in every one of your supporter interactions.

When someone pays attention to your cause, there’s a moment of momentum. They’ve tuned in. They care. The question is: what happens next?

This free webinar shows how charities are turning single moments of engagement into ripple effects, where one supporter can become ten.

You’ll see real campaigns where small digital changes made it easier and more appealing for supporters to do more: give again, start fundraising, invite friends, and stay involved.

No big budgets required. No complex tech stacks. Just smart strategies that work.

2. Beyond the ask: Building engagement-led journeys that last at Oxfam

Not all fundraising journeys start with a donation. Some of the most valuable supporter relationships begin miles away from a traditional fundraising ask, but too often these moments are treated as one-offs, with limited follow-up or long-term thinking.

Join Forward Action and Oxfam to explore how engagement-led journeys can turn any interaction, from quizzes and retail touchpoints to campaigning moments and emergency responses, into the start of a deeper relationship. We’ll share examples including Second Hand September, emergency campaigning, and retail and volunteer welcome journeys. Through these examples, we’ll show how Oxfam has been working to build meaningful supporter care and clear next steps into experiences that start anywhere across the charity’s ecosystem.

At the heart of this approach is integration. Oxfam are bringing data, planning, and insight together to create a more joined-up view of the supporter, and it’s helping to drive deeper engagement with supporters and higher value for the charity, whether it shows up as advocacy, trust, repeat action, or income.

Grounded in Oxfam’s engagement pyramid, this session will encourage attendees to look beyond big set-piece moments and start designing joined-up journeys that build long-term value, not just short-term returns.

Key learnings from this session:

How Oxfam and Forward Action have turned digital interactions into a pathway for deeper engagement
How engagement signals are used to grow long-term supporter value, not just one-off income
How joining up data and planning helps teams get more from existing activity

3. Charity Founders – Stronger Together

This webinar brings charity founders and leaders into a shared, supportive space to learn, connect, and strengthen their impact. We’ll explore common challenges faced by new and seasoned founders alike, share practical strategies for sustainable growth, and highlight the power of collaboration within the non-profit sector. Participants will gain insights, support, and a stronger network to help them lead with confidence and purpose.

Key learnings from this webinar:

Real life learning from a charity founder
That they are not alone and where to find support
That founders often face similar challenges and we can help them find support / solutions

Delivered in partnership with Benefact Group.

Full participation in Charity Founders: Stronger Together is applicable for 1 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.

4. An integrated campaign masterclass: Great Ormond Street’s Build It. Beat It. Campaign

With a target of £300m, Build it. Beat it. is Great Ormond Street Hospital Children’s Charity (and possibly the sector’s) biggest capital appeal.

Now in the thick of its public fundraising phase, the campaign will run for five years, helping the charity raise enough to build a world leading new children’s cancer centre, change the face of the world’s leading children’s hospital, and save more young lives.

So how does a campaign of this magnitude come together? Where do you start? And how do you ensure so many different teams, channels and products all build towards the same goal?

Chloe Shields from GOSH and Amy Hutchings from Open will share the work that went on behind the scenes to plan the sector’s biggest capital appeal, bring in £150m in 18 months, and their top tips for planning your own campaigns, whatever your charity size and budget.

Key learnings from this session:

Integration techniques
Campaign strategy
Capital appeal tactics
Creative inspiration

5. Demystifying DAFs – How to nurture relationships with Donor Advised Funds

Fundraisers so often wonder how to engage with donors who give via Donor Advised Funds (DAFs), how to be noticed by DAFs and how to nurture those relationships?

This session aims to demystify DAFs and answer those questions, offering practical insights and sign-posting to helpful resources for further learning.

Speaker Joanna Roberts is a Senior Relationship Manager at Stewardship, a Christian charity and Donor Advised Fund founded over a century ago, and will share practical insights informed by an experienced background in philanthropy and major gifts fundraising.