What’s Trending in February

We’ve gathered our top 5 On-Demand sessions this month so that you can see what’s been popular in our community. You can check out the sessions by clicking on the thumbnails below.

So, what’s trending in February?

1. FE 2025 Analysis Results: What 2026 Has in Store for UK Fundraisers

The fundraising world is changing fast – but are we changing with it?

In this unmissable session, we bring together two powerful data sources:

  • What fundraisers are actually saying: real time feedback from events, webinars, and community conversations, and
  • What the latest 2025 sector reports are telling us about where income, audiences, and fundraising behaviour are heading.

And when you put those two worlds side-by-side? You get a clear picture of what fundraising in 2026 will really look like.

This session is a chance for fundraising leaders to step back from the day-to-day and ask:

  • Do our teams have what they need to deliver what’s coming?
  • Are we investing in the right channels – or the loudest ones?
  • Where are we unintentionally setting fundraisers up to fail?
  • What opportunities are we missing because people don’t have time, skills, or confidence to act on them?

You’ll hear:

  1. What fundraisers across the UK are feeling and facing right now
  2. What the sector data says is about to reshape fundraising in 2026
  3. Where the contradictions are — and why they’re dangerous
  4. What leaders must do now to prepare

Clear priorities, real-world actions, and strategic shifts that will actually unlock income – without burning out your teams.

If you want honest insight, sector-wide clarity, and a practical roadmap into 2026… this session is for you.

2. FE Accelerator: Supporter Experience

In a world where supporter retention is crucial for sustainable fundraising, investing in an excellent supporter experience is no longer a “nice-to-have”. From the first interaction to long-term engagement, every touchpoint matters – because more loyal supporters, who love what you do and why you do it, will raise 20% more income over three years.

Whether you’re just starting out or looking to refine your approach, this Accelerator course will help you to build a strong foundation for successful supporter experience planning.

Based in robust research and evidence, we’ll dive into the key ingredients of an excellent experience, interrogate what these ingredients look like for your organisation, and come away with the start of an action plan for your team to start making real change and seeing the results.

Join us in January to kickstart your 2026 with the insight, tools, and confidence to take your organisation from zero to supporter experience hero.

Key learnings from this Accelerator:

  • You’ll learn what matters to supporters – what drives someone to give, and to keep giving – and how this can shape your supporter journey planning.
  • You’ll gain confidence in understanding and analysing how your supporters feel about you: where your strengths lie, alongside the best opportunities for improvement.
  • You’ll pick up top tips inspired by charities already measuring and improving their supporter experience, and benefit from advice and guidance for putting those top tips into action.

3. Building Digital Teams That Raise Millions

Transform your digital function with Carmen Barlow’s battle-tested frameworks

Struggling to structure your digital team for maximum fundraising impact? Carmen has been there—and transformed digital operations from barely breaking even to raising £3.2 million in new supporters within 12 months.

Drawing from a decade leading digital teams and insights from 60 charity leaders interviewed through the Charity Change Collective, Carmen will tackle the questions keeping digital leaders awake:

  • Centralisation conundrum: When does it work, when does it fail?
  • Specialists vs generalists: The right mix for your context
  • Team sizing: The 10% rule and when to break it
  • Future-proofing: Building digital resilience across your organisation
  • Making the investment case: Getting leadership buy-in

Whether you’re scaling, restructuring or starting fresh, this session delivers practical frameworks to build digital teams that drive sustainable growth.

Key learnings from this session:

  • What does a great digital team look like?
  • Should your digital team be centralised or decentralised?
  • Are digital specialists or generalists better?
  • How big a digital team do I really need?
  • How to future-proof your organisation in terms of (digital) skills and capabilities
  • And making the (business) case to grow digital

4. CRM & Supporter Experience: Get Started and Keep going

Implementing a new CRM can feel overwhelming, but it doesn’t have to be. In this practical and honest session, Annie Donovan-Kin draws on 20+ years of charity sector experience (including a major CRM overhaul at London’s Air Ambulance Charity) to guide you through the essential steps of CRM implementation with your supporters at the heart.

You’ll learn why a CRM is more than just tech, what to do before you even choose a platform, and how to avoid common pitfalls that can derail even the best-laid plans. From building a rock-solid business case to navigating people, processes, data hygiene, and adoption, Annie shows you how to take the next right step, even when things go wrong.

Whether you’re a small charity using spreadsheets or gearing up for a full CRM rollout, this session will help you get started, keep momentum, and create a supporter experience that’s thoughtful, efficient, and sustainable.

Key learnings from this session:

  • Key steps to prepare for a CRM implementation (before you touch the tech)
  • How to build a business case and get leadership buy-in
  • Tips for managing messy data and realistic timelines
  • Practical ways to improve supporter experience with or without a CRM
  • What to do when your CRM plans fall apart, and how to keep going anyway

5. Building your stewardship programme from the ground up with JustGiving

The average person takes 9 seconds to scan an email. Join this session to learn how to optimise your charity’s emails to make them count. In this session, JustGiving’s Head of CRM, Paul Taylor will take you through planning, building, crafting and sending the perfect email. Whether you’re new to email stewardship or a seasoned pro, discover the insights, tips, and tools to apply to your charity’s emails and drive performance. Plus learn how we engage with your supporters through the JustGiving fundraiser email journey, aim to increase conversion, and see proven results.

Key learnings from this session:

  • Key elements to consider when planning and building the perfect email
  • How to increase your email open rate and click through rate
  • Discover and learn from JustGiving’s own optimised email journey to your supporters

Voice Your Thoughts ️

Our platform is open to anyone and everyone in the sector that has an opinion, idea, or resource they would like to share to help make our sector better. If you would like write and share something, pop an email over to hello@fundraisingeverywhere.com and we will support you every step of the way to share your voice.