We’ve gathered our top 5 On-Demand sessions this month so that you can see what’s been popular in our community. You can check out the sessions by clicking on the thumbnails below.
So, what’s trending in July?
1. Major Donors’ Voices: Busting the Myths
It’s easy to make assumptions about major donors and philanthropists.
- They like swanky, high-end events.
- They won’t be regular givers but will donate once per year.
- They’re male, white and powerful.
But is that really the case?
Drawn from over 150 donor interviews, from philanthropists, this session will entertain, surprise, and challenge you to think differently about “major donors”, and it will give you the confidence to challenge others in your charity.
You’ll hear direct quotes and stories from a range of donors who’ve been interviewed and hear key themes to help you progress your major donor fundraising in 2026 and beyond.
Here are some key takeaways from the session:
Build the rationale to prioritise stronger donor relationships
Increase your knowledge of philanthropy and what motivates major donors
Challenge your assumptions about who major donors really are
2. Making Sense of the ICO Soft Opt-In Guidance: What it says, what it means, and what to do about it
The charitable soft opt-in ICO guidance has just landed.
For many charities, this is the biggest shift in supporter communications rules in years.
And our inbox and membership chat are already full of questions:
- Does event attendance count as expressing interest?
- What about volunteering, buying a raffle ticket, or clicking a link?
- Can we now contact people we previously couldn’t?
And just as importantly…Where are the grey areas charities need to tread carefully?
To help the sector unpack all of this quickly, we’re hosting a live session with Mark Burnett from Hope & May on May 20th 11am – 12pm.
Can’t attend the live webinar? No worries! It will be recorded and available to watch on demand.
3. Three Strategic Shifts in Fundraising: Unlocking Opportunity Audiences, Mid-Value Donors, and Ethical Giving
Looking at the data, where are the forward-looking opportunities for fundraisers for 2026?
Drawing on our 2026 Ethical Giving Report, our annual UK Giving Behaviours Report, and client data, this session shares clear and actionable ways to stabilise your strategy amidst a difficult fundraising landscape and build focus on three key growth areas: opportunity audiences, mid-value donor development, and ethical fundraising practice.
In a challenging and evolving market, fundraisers are asking how to reshape their operation and future-proof strategies. For those looking to do the same, this session offers a clear view of the market and a practical, evidence-based direction.
Blue State is a global communications, media, and strategy agency with over 20 years of experience at the intersection of social impact, inclusion, and growth. While we were born on the campaign trail in the US, today we work across the UK and internationally. We bring deep fundraising expertise to our work-partnering with organisations around the world to drive income as well as mobilisation and campaigns.
Key learnings from this webinar:
Ethical fundraising, when done right, can be a real connector to your audiences – attendees will get an early look at findings from our Ethical Giving Report, alongside real-world case studies and inspiration for how organisations are evolving their storytelling to grow income and engagement in more inclusive and ethical ways.
Opportunity audiences – attendees will gain a deeper understanding of the motivations of key growth audiences, including diaspora and younger supporters, and how their lived experiences and values shape giving behaviours.
Mid-value donor growth – attendees will take away practical, tested strategies for growing mid-value giving within their programme, told through recent client data and demonstrated by results.
4. Relationship Fundraising Fundamentals
Relationship fundraising is one of those things where the advice you get is usually either really obvious or completely abstract.
“Build trust.” “Be donor-centric.” “Play the long game.”
Great. But what does that actually look like on a Tuesday afternoon when you’ve got twelve prospects and no idea where to start?
That’s the gap we wanted to fill.
We’ve been working with Andy King from Fireside Fundraising on a new on-demand course, Relationship Fundraising Fundamentals, and it just went live for members.
Introducing: Relationship Fundraising Fundamentals ⚡️
Designed to support any type of fundraiser building relationships: from major donors to community and everything in between.
It’s not a crash course, and it’s not a masterclass.
It’s closer to sitting down with someone who’s done this properly and asking them to walk you through it from the beginning: who to talk to, what to say, and how to keep it moving without it getting weird.
This is a practical, step-by-step guide to help you move from understanding the idea of relationship fundraising…to actually building relationships that convert.
By the end, you’ll have a clearer picture of:
- Who actually deserves your time and attention right now
- How to build a relationship that doesn’t feel like a pitch
- What to do when a conversation stalls
- How to move from “they seem interested” to something more concrete
To access it, you’ll need to be a Fundraising Everywhere member.
Membership gives you this course, Digital Fundraising Fundamentals, our full on-demand library, and free entry to all our live conferences and events.
5. More Than A Thank You: Creating Thankathons That Spark Long-Term Loyalty
Combining practical insight with real world experience, Debra and Kay will share what it takes to run a high impact Thankathon – and clearly demonstrate how meaningful gratitude drives supporter loyalty and long term income.
In this session, we’ll explore:
- What makes a great thanking experience — and why it’s no longer a “nice to have” but a core part of an effective supporter experience strategy.
- How to take an organisation wide approach to gratitude, securing buy in from every team and turning thanking into a shared mission.
This session focuses on the strategy, the evidence, and a real-world case study – ideal if you’re making the case for thanking in your organisation or planning your first event. You’ll leave with guiding principles, real examples, and the confidence to start planning a thanking event that inspires supporters and energises your whole organisation.
Key learnings from this session:
Success stories of thanking in action: find out how The Leprosy Mission have transformed their Thankathon into a Thanking Retreat, tapped into their mission and values, and strengthened the connection they hold with their supporters.
Thankathon 101: the essentials and non-negotiables for getting your first thanking event off the ground.
The science behind the magic: the evidence you need to demonstrate that great thanking directly increases supporter loyalty and long term income.