This session takes a look inside the hearts and minds of your donors and shows you how minor deviations from the status quo can give you major results! We will examine the foundation of excellent and successful fundraising appeals, throw down the problems with branding and professionalism in our sector, talk about how storytelling just isn’t as important as you are told, getting donors talking to you, showing and sharing gratitude.

During this session, you will:

• Learn about the key fundamentals of successful direct marketing and direct response
• How to make sure your appeal gets looked at and given to 20(+) tips, tricks, and tactics to raise more money today and tomorrow
• Ideas on how to flourish creatively and make your charity your donors’ favorite.