What will it take to find new donors in 2026? In this session, Blue State’s Anjali Bewtra, Senior Director, Strategy & Insight, and Nathalie Ormrod, Senior Director of Global Media, will draw on audience research and campaign results to answer that question.

Anjali will share topline insights from our latest UK giving behaviours tracker — including who is giving, what they’re giving, and why — and what this means for acquisition and retention strategies in the year ahead.

Nathalie will bring the numbers to life with lessons from recent campaigns in the UK and around the world. From channel diversification to testing tactics, she’ll spotlight what’s working and what’s not as media habits shift, costs rise, and new supporters prove to be more difficult to acquire than ever.

Together, they’ll explore which audiences are worth investigating and which channels are proving their worth in investment. They will then take questions from the audience to help any fundraisers thinking about their 2026 plans and winter campaigns.

Key learnings from this session:

• Which audience segments should be prioritised for acquisition – and retention – in 2026
• How donor motivations are evolving – and what that means for your messaging
• Which channels are emerging as ways to scale your programme and acquire donors at a lower CPA
• How to apply findings from our new UK giving behaviour report to shape your fundraising strategy