Unlock the potential of your digital donation forms with expert tips and a practical checklist for modern platforms. This session highlights the importance of testing online donation experiences, with a case study from Dogs Trust showcasing how something as simple as changing button colors can significantly boost conversion rates. Learn how to remove friction points, personalise donor interactions, and seamlessly integrate Gift Aid options to enhance the user experience and increase donations. Plus, gain access to tips and valuable resources to help you optimise your online giving strategy and drive meaningful results.

Key earnings from this session:

1. The importance of testing donation forms
2. Enhancing user experience to boost donations
3. Maximising contributions with Gift Aid integration