Are you giving enough attention to retention?
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Talk Details
Bringing in new leads and reaching untapped audiences is super important – but are you making the most of your email list?
With recruiting new leads and donors becoming more challenging, optimising your list to convert existing leads to become donors has never been more pressing.
This session will focus on that all important ongoing conversion. It will cover:
- impactful supporter journeys that drive ongoing engagement and conversion
- stopping your leads becoming inactive through timeless content and great experiences
- refining your email strategy.
Key learnings from this session:
- How to balance non-financial and financial asks to your email list to drive engagement, loyalty and donations.
- How to stop leads becoming inactive and no longer realistic prospects for conversion.
- An understanding of simple testing plans for supporter journeys and email lists at large.
Speakers
Andrew Taylor-Dawson
Freelance Digital Fundraising and Mobilisation Consultant
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