Asking or offering? The psychology of raising large gifts with confidence!


The fear of rejection, someone saying no, is very real with many, many fundraisers’. So if this is you, you’re not alone! But it can stop you building great major donor relationships – picking up the phone to donors, meeting them with confidence – and ultimately raising more.

There is a growing body of evidence that giving is good for people! And in major donor fundraising we have the unique privilege of being able to understand and connect with donors one on one.

So how can we use and understand the psychology of giving and this evidence to overcome that fear?

Louise Morris is a major donor specialist and has worked with over 200 charities and interviewed 100 philanthropists. She’s helped hundreds of fundraisers become confident and comfortable securing support for their amazing causes, so join her for this session so you can be too.

You’ll come away from this session with:

  • energy and confidence to take the next steps for your major donor fundraising, whether your charity is just starting this income stream, or whether you have a number of donors
  • ways to feel confident and your best self when asking for support outside of your comfort zone
  • practical next steps to move your major donor fundraising forward


Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.

Buy now


Save with membership

Become a member

😳 From only €30 a month!