Beyond the Like Button: Cracking the £1 million code with Dementia UK’s Facebook fundraising strategy


In our post-pandemic world, does Facebook fundraising still have the potential to revolutionise nonprofit fundraising and become a key pillar in your digital strategy?

Dementia UK sure thinks so and, by partnering with GivePanel and investing in their team, have truly harnessed the power of social media and crafted a robust fundraising approach that is both impactful and sustainable.

Tune in as GivePanel’s Head of Customer Success, Jill O’Herlihy, engages in an insightful conversation with Dementia UK trailblazers, Virtual Events Manager, Lucy Brown, and Virtual Events Executive, Lucy Canning, to discover how they built and scaled a Facebook Challenge programme that is now an integral pillar in their long-term digital fundraising roadmap.

Get ready to elevate your fundraising game and incorporate innovation into your approach – because in this digital age, success isn’t just measured in likes, but in £1 million milestones.

Key learnings from this session:

  • Top tips for building out a long-term Facebook Challenge programme
  • How to test and innovate with your social fundraising
  • How GivePanel can help your nonprofit raise more and acquire new donors on Facebook


Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.

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