Breaking down silos: What does integration look like in 2026?
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Talk Details
Reach? Engagement? Activation? As the fundraising, marketing and social landscape shifts, fundraising and comms teams are finding that the lines between their audiences and their KPIs begin to blur.
In 2026, the team at Dogs Trust Ireland are leaning even further into this new audience-led, middle-funnel approach to marketing.
Hosted by Hynt, the Director of Fundraising and Director of Comms at Dogs Trust Ireland discuss how their teams are increasingly working as a single team, with shared goals and a shared mindset.
Key learnings from this session:
Participants will see how an established Irish charity (with roots in the UK) is building a new model for integrating fundraising and comms, sharing tips, tricks, and challenges they’ve faced as they make this change.
Speakers
Joshua Leigh
Director
Lesley Pinder
Founder
Anya Jhoti
Digital Engagement Coordinator
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