Lesley Pinder
Founder
Lesley Pinder runs her own consultancy, Compass, supporting charities with supporter experience strategy and design. Lesley has had a varied career, setting up and leading a new Supporter Experience team at the British Red Cross, working as an Innovation Consultant for multiple clients at Good Innovation, and delivering almost every flavour of fundraising in her time. Most recently, she was Performance Insight and Innovation Director at WaterAid UK, where she led their data and audience insight, data systems, and innovation lab.
My Upcoming Events
Thursday 15th October 2026 @ 11:00 BST
Individual Giving Conference 2026
Join us at the Individual Giving Conference for the vital tools and insights you need to supercharge donor acquisition, boost retention, and gain clarity on the future of individual giving.
My Previous Events
On Demand
Supporter Experience Conference 2026
The Supporter Experience Conference — the only place you’ll learn how to crack the code to supporter engagement and create memorable experiences!
One customer, many teams: How teams across Anthony Nolan are creating a cross-organisation approach to customer experience
An honest discussion on breaking down silos, building a shared customer experience approach, and creating more personalised, collaborative ways of working across the organisation.
Corporate Fundraising in 2026: Trends and Insights
Hear directly from corporate leaders about the trends, expectations, and challenges shaping successful charity partnerships in 2026.
On Demand
Corporate Partnerships Conference 2026
With sessions on storytelling, strategies, pitching, and data-driven insights – the Corporate Partnerships Conference will help you increase your corporate fundraising income in 2026.
On Demand
Fundraising Marketing Conference 2026
If your role sits anywhere between “raising money” and “telling the story”, this conference is built for you.
Breaking down silos: What does integration look like in 2026?
Hosted by Hynt, the Director of Fundraising and Director of Comms at Dogs Trust Ireland discuss how their teams are increasingly working as a single team, with shared goals and a shared mindset.
On Demand
Why companies give (in their own words)
In this session, we’ll reveal the findings from in-depth interviews with 20 people inside companies —from shareholders to marketing assistants—on why their company gives, and just as importantly, why they stop.
What supporter experience really means for your organisation. An honest discussion about the things you might not consider
This panel discussions shares lessons and challenges about delivering great supporter experience.
On Demand
Supporter Experience Conference
Invest in your supporter relationships and get results!
Supporter Experience – the theory and the practical
In this session Lesley and Ami will share the approach to Supporter Experience at the British Red Cross and the impact it has made in practice to their fundraising.
Supporter Experience
Lesley gives a whistle stop tour of supporter experience – what it is, why it’s important and how you can improve the supporter experience of your own donors.
The British Red Cross approach to developing a people-centred fundraising strategy
We’ll be sharing how we are developing the strategy, how we are putting people (our supporters, staff and volunteers) at the heart of our approach and why we think that being people-centred is essential for success.
Live Q&A with Alex Soojung-Kim Pang, Author of ‘Rest’, ‘Shorter’ & ‘The Distraction Addiction’
In this Q&A, Lesley Pinder chats to Alex Soojung‑Kim Pang about working less, while increasing productivity.