Breaking the mould: How to avoid mediocre direct mail and get results
This session explores the art of crafting compelling stories that address donor concerns, spotlighting the problems and solutions that resonate most.
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Details
Discover why direct mail remains a powerful tool in today’s fundraising landscape and how adapting strategies can keep donors engaged despite evolving behaviors and database changes. This session explores the art of crafting compelling stories that address donor concerns, spotlighting the problems and solutions that resonate most. Learn how emotional narratives can amplify your campaign’s impact and why maintaining relevance is essential in the face of natural donor attrition. Gain actionable insights on refining direct mail tactics to overcome today’s challenges and sustain lasting donor relationships.
Speakers
Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.
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