Combining Digital and Offline: A Multi Channel Mini Builds Case Study
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Talk Details
When everyone’s fed up of doom and gloom, how do you recruit supporters in a way that sparks joy? St Mungo’s Mini Builds is a new fundraising product combining digital acquisition with a super-tangible, offline journey centred around LEGO-style kits delivered to your door.
Honest confession: we haven’t built the slick, fully-integrated journey everyone dreams of (yet!) But we’ve learned a lot from a product that relies on the relationship between digital and physical, and that’s thrown up some surprising wins, a few hard lessons, and one looming deadline we’re racing to solve.
Expect an honest tour through what’s worked, what’s surprised us, and what we’re trying next!
Key Learnings:
- Digital and offline shouldn’t be separate channels. How can they reinforce each other into more than the sum of their parts?
- The thing that delights donors offline isn’t always the thing that recruits them online.
- Both online and offline come with their own challenges. But the real fun starts when you combine them together!
Speakers
Ilyaz Hajat
Acquisition Manager
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