Conversations that Convert: Innovating Dialogue Fundraising
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Talk Details
In our efforts to be increasingly insight led in our decision-making, it’s easy to fall into the trap of over optimisation. Finding the balance between doing what we know works, and innovating our products and techniques, is a tightrope that fundraisers are walking all the time – especially in dialogue communications. The good news is that there are plenty of techniques and tips to help us as we navigate the challenging fundraising environment.
This session explores how charities can improve their dialogue fundraising channels through the use of innovation, with inspiration from an unlikely source.
Key leranings from this session:
- How to use innovation to improve dialogue channels
- How to balance insights with innovation
- How others are embracing dialogue and innovative techniques
Speakers
Imi Launchbury
Head of Individual Giving
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