Demistifying the data doom: Understand and motivate your supporters to give more, for longer

Talk Details

Data doesn’t have to be scary, and you don’t always need expensive and difficult-to-master tools to understand more about your owned data. But how and where do you even start?

That’s where this session comes in! Allow me to break down ‘data doom’ and empower fundraisers (like you!) to use CRM data to:

1. Understand giving patterns
2. Understand which givers are likely to churn
3. Use data to nudge givers into giving more often (if cash givers), or give more (if regular givers).
4. And use data to tie direct mail drops to online giving (through data segmentation and personalised donation forms).

You’ll leave with quick actionable steps and ways to utilise your data to get fundraisers more excited and become stronger supporters.

Key learnings from this session:

• Learn how to dive into the data you keep on your audiences.
• Learn how to ask key questions to understand your supporters and their motivations
• Learn how you can empower your supporters to tell you why they give.
• Learn how you can look at patterns of giving across your supporters and get them to give more, or more often!