This session explores practical strategies for driving sustainable growth in the charity sector while minimising risks. Marc will share insights from his extensive experience and a recent analysis of thousands of runners’ data from 2024, revealing the trends shaping the future of fundraising through running events. Attendees will gain a deeper understanding of how data-driven decisions can support growth and discover actionable solutions to common challenges faced by charities.

Key learnings from this session:

1. Understanding the rise in female participation in running events and its variations across different distances.
2. Exploring why charities are four times more likely to see dropouts when registration fees are not applied.
3. Debunking the “January Boom” myth and identifying optimal times to recruit fundraisers.
4. Recognising the influence of Generation Z in driving a resurgence in running event participation.
5. Leveraging training support to minimise injuries and reduce fundraiser dropout rates.