Duo, a sassy and fiercely loyal owl, has landed countless viral TikToks by riffing off of trending audio clips. Whether it’s fan-girling over Dua Lipa or getting in trouble with Legal, Duo has stolen the hearts of gen-Z and #brandtok.
Hear from the brains behind language-learning platform Duolingo’s TikTok account, Zaria Parvez about the entertainment-first account. We’ll take a peek into how Duolingo implemented a test-and-learn approach, empowered Gen-Z talent to take the reigns, and flipped the script on traditional marketing.
Key learnings from this session: