How can fundraisers use AI to create deeper, more human connections with supporters—while saving time and resources? In this practical and inspiring session, Craig Linton will showcase how AI is transforming the supporter experience, building on insights from the Supporter Experience Collective and his latest venture, Charity Elevate AI.

You’ll see real-world examples of how AI-powered tools—like smart chatbots, voice assistants, and automated supporter journeys—can help charities deliver more personalised, timely, and emotionally resonant supporter care. From dynamic stewardship emails triggered by JustGiving milestones to virtual conversations with your brand personas, the tools are here—and accessible.

Whether you’re curious about what AI can actually do for you, or looking for ways to scale your supporter experience without sacrificing authenticity, this session will give you ideas you can use right away—and a sneak peek at tools that could transform how your team works.

As a thank you for attending, we’ll be sharing links to download ‘A Guide to Responsible AI for Charities’, offering all attendees a free AI powered brand playbook to help train AI and example automations you can use to power your journeys and experiences.

Key learnings from this session:

1. How AI Can Enhance (Not Replace) Human Fundraising: Discover practical ways to use AI to automate admin and supporter care tasks—freeing up your time to focus on relationship building and creating those “wow” moments that truly matter.
2. Real-World Applications of AI in Supporter Journeys: See how tools like voice assistants, smart chatbots, and personalised automations can deliver timely, tailored experiences that boost engagement and retention.
3. How to Get Started with AI—Without a Big Budget or Tech Team: Learn how charities of all sizes can access powerful AI tools at an affordable cost, including prompts you can use to improve your supporter experience.