Email Marketing 101: How to launch and grow an email marketing programme that isn't boring


Your email list is one of the only digital marketing *assets* your organisation can own. But when the possibilities feel endless (and a little daunting!), where do you begin?

In this 20-minute session, Alex will dive into the email marketing fundamentals. In less time than a doom-scrolling session on Twitter, you’ll have the new skills and confidence to launch an email programme that builds relationships, increases donations — and isn’t boring.

Key learnings from this session:

  • How to launch and grow your list
  • How to show up week after week
  • What stats to pay attention to


Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.

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