Regular giving is the holy grail of fundraising, right? Well, maybe. While ‘committed giving’ clearly meets an organisational need, what if it doesn’t meet the needs of your supporters and potential supporters?

We asked this question having witnessed changing patterns in how the public was responding to TV appeals. In this swift session we’ll give you a whistle-stop tour of the research we commissioned to find out more, and what that research might mean for how you fundraise.