Falling back in love with wonderful one-off givers


Regular giving is the holy grail of fundraising, right? Well, maybe. While ‘committed giving’ clearly meets an organisational need, what if it doesn’t meet the needs of your supporters and potential supporters?

We asked this question having witnessed changing patterns in how the public was responding to TV appeals. In this swift session we’ll give you a whistle-stop tour of the research we commissioned to find out more, and what that research might mean for how you fundraise.


Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.

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