This session delves into the implications of the recent general election and the new labor government, providing practical tools and insights for online engagement and relationship building.

Topics include advocating for charity stories, growing community relationships, and diversifying digital channels. The importance of good digital alignment with real-world issues is emphasized, with successful campaigns from organizations like Greenpeace and UNICEF highlighted.

The discussion also covers leveraging opportunities, preparing for elections, and the importance of responsive marketing and fundraising.