Get back for giving: value exchange in 2025 session
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Talk Details
Lead generation isn’t just about collecting emails anymore – it’s about offering something meaningful in return. As the digital landscape evolves, charities are finding success with fresh formats like quizzes, digital value exchange guides, and interactive journeys that do more than capture data: they build trust, deliver value, and prime supporters for action. In this session, hear from fundraising and engagement experts using creative tactics to turn passive audiences into active participants. Discover what’s working, what’s next, and how to go beyond the basic hand-raiser to build deeper, more dynamic supporter relationships.
Key learnings from this session:
- Understand how to design digital value exchange campaigns that drive both lead generation and income
- Learn how to approach developing audience-first lead magnets that work
Speakers
Sarah Crowhurst
Director
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