Getting People to Care with Tim Kachuriak

Getting People to Care


For the past decade, NextAfter founder and Chief Innovation & Optimization Officer, Tim Kachuriak, has been obsessed with trying to answer a single question: why do people give? This obsession has led to reams of original research and over 5,500 published experiments. All this research and experimentation has resulted in a simple—yet profound—discovery: the secret to getting more people to give lies first in getting them to care. Through this fast-paced, information-packed opening session full of case studies, Tim will illustrate how you can apply a methodology called “care alignment” to radically increase your fundraising performance.

Key learnings from this session:

  1. People are not falling into your donor funnel, they are falling out – your job is to help them up the sides.
  2. Small changes in your digital fundraising make big impacts.
  3. Be more human in your fundraising and test, test, test!


Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.

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