Getting your digital engine room in order: Meta, Google and Email
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Talk Details
The digital fundraising landscape is changing. How are you navigating it? If you get your digital engine room (Meta, Google and Email) in order, then you can continue to get value out of digital, despite the ongoing restrictions put on charity advertisers looking to grow their share of voice and share of money.
This session will equip attendees with practical strategies and tools to navigate the ongoing changes in digital advertising: charities need to know WHY they exist, and work in the middle of the marketing funnel to bring it to life.
Key learnings from this session:
- Participants will understand how the ongoing restrictions on digital advertising are affecting charities.
- You will learn how to create effective campaigns that leverage your charity’s value to grow consideration and create deeper value through digital retention.
Are you ready to gain actionable insights and tools to implement immediately?
Speakers
Joshua Leigh
Director
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