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We all know how important high value legacies are. For most of us, good years are driven by this high value legacy group, and when they come, suddenly everyone is interested. But what if they don’t come? What should we be doing now to make sure they come in the future?
When I am older, wiser and being invited to legacy stewardship events myself, I want the pride of knowing that the biggest legacy I left for UNICEF was the work that I am doing now to help grow the top 2 per cent. Good thing I’ve got at least 20 years before I retire, because there is a lot to do and surprisingly very little understanding in the UK about wealthy individuals and what they are planning for their legacy giving.
In 2022 I commissioned Legacy Voice to undertake some research into high value supporters and legacy giving for UNICEF and am happy to share some of what I have learned.
Come and find out, from a fundraisers perspective, what you need to know about this audience, some of their motivations, a surprising competitor right under your nose, and what you might need to think about at your charity.
Key learnings from this session:
Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.
Past event - Thursday 30th January
Discover how to recruit more events participants and increase ROI at the Events Fundraising Conference 2025.
11:00 Thursday 13th February
Fundraising Everywhere is excited to invite you to our first in-person networking event in Dublin! This is an excellent opportunity to connect with fellow fundraisers, share ideas, and explore how Fundraisers in Ireland can work together.
12:00 Thursday 20th February
Join us on February 20th for an in-depth masterclass on improving success, efficiency, and impact in your 2025 trust fundraising.
13:00 Wednesday 26th February
Join our panelists Gabby Jahanshahi-Edlin and Izzy Udoh for this webinar panel hosted by Cam St-Omer Donaldson. They’ll explore the challenges, and discuss practical tips & examples to help you capture attention, engage supporters, and maximise your fundraising reach so you can stand out.
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