Despite great fundraisers and causes, our conversations with the public often end up with a ‘Sorry but no thanks’. We will explore theory and practice to present a new model that will raise more money and recruit more supporters by reducing the ‘Sorry but no thanks’ from our conversations. We will show that if you develop inspiring creative that ‘invites not interrupts’, if you give donors more choice than just regular giving and if you use new technology that makes this a frictionless and personalised experience, then you will increase public engagement and ROI.

Key learnings from this session:

1. How creative can make you stand out from the crowd and increase sign up rate
2. How giving people choice in how they donate will increase your ROI
3. How technology can improve the sign-up experience