How To Ace Your Radio 4 Appeal


I’m passionate about small charities and the Radio 4 appeal is one place where small charities can compete on a level playing field. I’ve broadcast two radio four appeals raising £30k in 2017 and £60k in 2020.

You will learn:

  1. Stories are everything – bring the work close to people by including all the little details and sharing emotions.
  2. Build your own audience. You don’t need to be a big charity to get your supporters excited about telling your story for you.
  3. Thank amazingly and creatively and you will get repeat donations and long term supporters.


Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.

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