I’m passionate about small charities and the Radio 4 appeal is one place where small charities can compete on a level playing field. I’ve broadcast two radio four appeals raising £30k in 2017 and £60k in 2020.
You will learn:
- Stories are everything – bring the work close to people by including all the little details and sharing emotions.
- Build your own audience. You don’t need to be a big charity to get your supporters excited about telling your story for you.
- Thank amazingly and creatively and you will get repeat donations and long term supporters.