How to connect with In-Memory supporters

Details

Conversations about grief can feel daunting, but they don’t have to be. In memory supporters often have a powerful personal connection to your cause, and the way we communicate with them can make a lasting difference to their experience.

This practical session will explore how charities can build meaningful relationships with in memory donors by communicating with empathy, confidence and authenticity. We’ll discuss why fundraisers shouldn’t be afraid to talk about bereavement, how to choose language that acknowledges loss without making assumptions, and how to create supporter journeys that feel personal and compassionate.

Drawing on real examples from across the sector, we’ll examine common mistakes charities make when communicating with in memory supporters, and how to avoid them. Whether you’re new to in memory fundraising or looking to strengthen your supporter engagement, you’ll leave with practical tools and greater confidence to have conversations that supporters genuinely value.

Key learnings from this session:

• Explore how charities can build meaningful relationships with in memory donors by communicating with empathy, confidence and authenticity.
• Discover how to choose language that acknowledges loss without making assumptions.