How To Create a Product Your Audience Loves (With Them) with Brian Dow

How To Create a Product Your Audience Loves (With Them)

Discover how Mental Health UK revitalized its Regular Giving Programme with an audience-first approach, creating a menopause-focused guide through expert insights and innovative testing methods.

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Details

Mental Health UK’s Regular Giving Programme needed revitalising. With help from Flying Cars, we identified our target audience of women aged 35-55 and built a product specifically for that audience. We know that menopause is often surrounded by a lack of knowledge and surprise symptoms. And so, with input from our Experts by Experience, we created ‘Menopause, mental health and me’ – a guide to coping with menopause and the mental health challenges which can arise as a result of this life phase.

Key learnings from this session:

  • The importance of identifying the right audience and building from that.
  • Smokescreen testing can reveal how people will act rather than how they think they will act.
  • Experts by Experience are invaluable in creating something worthwhile.

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