How to find new donors: Panel Q&A with UK charities


This quick-moving panel will chat and share insights on how different organisations have found success with donor recruitment. From small orgs to large, online and offline – there’ll be a take-home tip for everyone.

Hear from Caoileann Appleby, Strategy Director at Ask Direct, Tiwa Odukoya, Global Digital Acquisition Specialist at Save the Children International, and Oscar Lester, Senior Digital & Fundraising Officer at Peace Direct.

Topics covered by each speaker:
  • Caoileann: the current challenges in offline channels and some ideas for how to tackle them
  • Tiwa: insights from using gaming and peer-to-peer to reach new donors
  • Oscar: successes and challenges of donor recruitment on social and email (with limited resources)
Key learnings from this session:
  • How to leverage online storytelling to attract new supporters.
  • What a high-performing virtual Individual giving journey looks like – from prospect to Major Donor.
  • How to translate regular engagement into meaningful action through varied, tangible asks.


Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.

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