How to Grow Your Legacy Pipeline

In this session we will show you how to build effective, audience-led legacy fundraising strategies, exploring how leveraging data-driven approaches and a deep understanding of those who support you can significantly impact your organisation’s long-term success.

Buy Now

QTY 20.00

Unlimited access from 30.00 / month

Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.

Details

Understand the role of data insight in identifying the behaviours, trends, preferences and profiles of your very best legacy prospects.

In this session we will show you how to build effective, audience-led legacy fundraising strategies, exploring how leveraging data-driven approaches and a deep understanding of those who support you can significantly impact your organisation’s long-term success.

Key learnings from this session:

  • Understand the huge importance of audience data for successful legacy marketing and cultivation
  • Learn how to clearly identify the key drivers of legacy response
  • Know the strategies for identifying strong and weak legacy prospects, and for uncovering new and emerging audiences
  • Understand the benefits and common pitfalls of data-led legacy targeting

Speakers

Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.

Similar Events

Digital Fundraising Conference 2025

12:00 Thursday 3rd July

Cut through the noise, remove overwhelm, and learn the tools, tactics, and strategies to grow your digital fundraising. Join the UK’s largest virtual Digital Fundraising Conference on July 3rd 2025.

QTY 80.00
Pizza For Losers 2025

12:00 Thursday 10th July

Get a little pep in your step and pizza in your belly at July’s Pizza for Losers, the charity sector’s favourite un-conference dedicated to improving mindset and encouraging innovation.

QTY 80.00