How to integrate 47 charities at once
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Talk Details
The Wildlife Trusts are a federation of 47 independent charities across the UK. With a goal to work more closely, we have recently developed an ambitious new communications strategy and core messaging to help bring the charities closer together, and speak with a clearer, united voice. But how do you get 47 different CEOs and Directors to agree? How do you develop something which works for everyone, that doesn’t just feel vanilla?
We’ll share how this was undertaken, including the specific ways of working, along with the key strategy and creative developed.
Key learnings from this session:
- How to get senior stakeholders aligned
- Persuading and influencing skills
- How to develop unifying creative that doesn’t become ‘all things to all people’ or vanilla
- How to create momentum and inspiration
- How to approach a communications strategy which covers everything from fundraising to advocacy”
Speakers
Amy Hutchings
Co-founder
Thirzah Mcsherry
Director of Marketing
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