How To Organise Virtual Awards

Join Pete Esuola-Grant, Head of Planning at GOOD, as he shares insight into what makes a successful legacy campaign, and how Will Talk was able to evolve into a big creative platform that has led to a 70% yoy increase in enquiries for Marie Curie’s Will writing guide that is projected to bring in income that will fund 285,839 hours of vital end of life care.

In Q+A, we speak to the activists behind the campaign (anonymously, of course). How did it come together? How did they move so quickly? And what impact did it have—not just on Musk’s image, but on culture, media, and even fundraising?

What will it take to find new donors in 2026? In this session, Blue State’s Anjali Bewtra, Senior Director, Strategy & Insight, and Nathalie Ormrod, Senior Director of Global Media, will draw on audience research and campaign results to answer that question.

Join Dean Gillespie, Digital, Creative and Mass Marketing Lead at International Justice Mission (IJM), one of the world’s largest anti-slavery organisations, for an inside look at how IJM UK is pioneering a digital-first approach that builds more than donations – it builds a movement.