Learn how to create meaningful and high-impact In-Memory events that boost community engagement and income, with insights from North Devon Hospice and RNLI on planning, delivery, and long-term supporter relationships.
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In-Mem events are a vital income stream for charities and one where there is substantial opportunity for growth.
Building an In-Mem event based on a sense of place rather than any other factor can see a far higher engagement level with the community which in turns generates more income.
Stephen will explain how based on this principle North Devon Hospice took their event from a £5k In-Mem event to a £30k event.
This 15 minute session will explore our in memory events that we hold at the RNLI Support Centre in Poole after we have completed a Launch a Memory Campaign.
We offer a free ticketed event and invite donors down to the RNLI to see their loved ones names up close and personal. The event comprises of several different elements but the main part of the tour is when supporters get to spend 15 minutes with the lifeboat where they can see their loved ones names on the Port or Starboard side decal of the unique Shannon Class lifeboat’s operational number.
This can often be an emotional event for the supporters but also a heartfelt and sentimental one as supporters have the opportunity to see their loved ones name on the side of a Shannon lifeboat and know they will be there saving lives at sea for years to come.
I was involved in the early days of the Launch a Memory campaign and have seen it grown throughout the years and developed over this time. We didn’t use to offer an event for supporters but now these exclusive events are some of the most established events at the RNLI in terms of supporter engagement, feedback and also results. Leading the Launch a Memory campaign I have been able to add to the supporter journey over time and improve the different aspects of the event – this session will explore the planning, delivery and outcome of the event and great ideas we have seen blossom from it.
Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.
Past event - Thursday 3rd July
Cut through the noise, remove overwhelm, and learn the tools, tactics, and strategies to grow your digital fundraising. Join the UK’s largest virtual Digital Fundraising Conference on July 3rd 2025.
11:00 Wednesday 10th September
This is an excellent opportunity to connect with fellow fundraisers, share ideas, and explore how Fundraisers in Ireland can work together.
12:00 Thursday 11th September
In this session, we’ll reveal the findings from in-depth interviews with 20 people inside companies —from shareholders to marketing assistants—on why their company gives, and just as importantly, why they stop.
CFRE Points: 1
12:00 Thursday 25th September
Ready to grow your legacy and in-memory fundraising? Join our Legacy and In-Memory Fundraising Conference and learn from global experts how to boost gifts in wills and in-memory income. Whether you’re new or seasoned, discover strategies to thrive in a rapidly changing landscape. Book now for an inspiring event in September!
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