How to Set Realistic Corporate Fundraising Targets

Setting corporate fundraising targets can often feel like guesswork: a finger in the air at the best, or ‘pull a rabbit out of the hat, please’ at worst.

It’s hard: senior leaders need clear numbers to plan around, but those working in corporate fundraising know it’s rarely that simple. Timelines can vary wildly, partnerships take time to nurture, and every organisation’s starting point is different.

In this session, we’ll cut through the guesswork and explore how to set realistic, evidence-based corporate fundraising targets that everyone can stand behind. We’ll look at industry average data to give you a clear sense of what’s typical, what’s ambitious, and what’s truly exceptional. You’ll leave with a practical framework for forecasting income that reflects both the opportunities ahead and the realities of relationship building, so you can set expectations with confidence and credibility.

Key learnings from this session:

• What it takes to succeed in corporate fundraising
• The assumptions you need to make to scenario plan
• How to set corporate fundraising targets