How to value non-financial partnerships

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We all know that companies hate nothing more than being seen as big bank accounts. They want you to see how much more they have to offer – skills, reach, expertise.

Yet most corporate fundraisers are measured solely on how much income they bring in.

In this interactive session, Tom McKenzie runs you through how UK for UNHCR secure and value their pro-bono partnerships – including a six figure partnership with UNIQLO.

Speakers

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