How to write a digital budget
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Talk Details
Can’t tell your CPL from your CPM? Don’t know where to start with media spend and ROAS? Stop staring at that blank spreadsheet! Join us for a high-speed, jargon-busting session designed to turn your digital fundraising “guesstimates” into a concrete budget for you to take to your team.
In just 30 minutes, we’ll work through Hynt’s Digital Budget Template to prepare a top-line, simplified budget to help you get started, or get better at digital fundraising.
Key learnings from this session:
- Understand digital fundraising metrics and how they relate to one another
- Learn how to strategically divide media spend between donor acquisition, lead generation and brand awareness
- Explore the balance between digital acquisition and high-yield retention
Speakers
Joshua Leigh
Director
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