Why do people leave legacies? What are their stories and connections supporters have to your charity? And how knowing these stories helps you talk to them about including a gift in their will to support you.
Using the insights and learning from twenty oral histories with legacy pledgers Marina will share what supporters’ life narratives tell us about why they gave a gift and what you can learn and apply to your own legacy giving. These oral histories explored a lifetime of connection with the charity – and what and when made them give a legacy gift. It looks at how they think about these gifts as different to other gifts in their will and what is important for them in maintaining relationships with the charity.
Key learnings from this session: