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Why do people leave legacies? What are their stories and connections supporters have to your charity? And how knowing these stories helps you talk to them about including a gift in their will to support you.
Using the insights and learning from twenty oral histories with legacy pledgers Marina will share what supporters’ life narratives tell us about why they gave a gift and what you can learn and apply to your own legacy giving. These oral histories explored a lifetime of connection with the charity – and what and when made them give a legacy gift. It looks at how they think about these gifts as different to other gifts in their will and what is important for them in maintaining relationships with the charity.
Key learnings from this session:
Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.
Past event - Tuesday 3rd December
Fundraising Everywhere is excited to invite you to our first in-person networking event in Manchester! This is an excellent opportunity to connect with fellow fundraisers, share ideas, and explore how Fundraisers in the North West can work together.
12:00 Tuesday 10th December
At our next North East in-person event, Jane will share insights into their approach, lessons learned along the way, and how they plan to apply these findings to future campaigns.
12:00 Thursday 12th December
Are you a trusts, grants, or major donor fundraiser that’s looking for a way to define success, increase your impact, and reduce your workload? The Trusts and Major Donor conference is back for another year of shared learning, case studies, and best practice to help you focus on the areas that will help you succeed.
13:00 Wednesday 22nd January
Please join Fundraising Everywhere as we share and discuss the key findings from our research into The Impact of Learning and Development on Charity Staff.
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