
INTEGRATED PRODUCTS: the future of charity giving
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
We’re re-imagining traditional value exchange and abandoning dusty tote bags and neglected pin badges, to take a look at the potential of integrated products. We’ll talk through our recent success with Breast Cancer Now, and show how Val-Ex can move forward to meet the needs of charity teams, including brand, programmes and fundraising.
Key learnings from this session:
What is an integrated product?
What makes a successful Val-Ex item?
Would this work for your organisation?
Speakers

Amy Hutchings
Co-founder

Lucy Silver
Senior Copywriter

Suzi Collins
Direct Marketing Officer
Related Talks

2026: Trends, Challenges, and Opportunities for UK Fundraisers
What will it take to find new donors in 2026? In this session, Blue State’s Anjali Bewtra, Senior Director, Strategy & Insight, and Nathalie Ormrod, Senior Director of Global Media, will draw on audience research and campaign results to answer that question.

Beyond Meta: Building a Full-Funnel Digital Program with Pmax, Programmatic & Audio
In this session we show several case studies on how to evolve your digital programme to be less reliant on Meta, and have a wider fuller-funnel approach to planning digital campaigns that deliver better ROI.

Maximising Telemarketing ROI – Infinity Loop
Our session will explore how to work in a collaborative cross-departmental way to unlock the full potential of your audience to create an infinity loop of value, breaking away from linear siloed campaign models.

Have your cake and eat it too? Personalised supporter comms at scale
In this live webinar, Ben from Social Sync will discuss personal, relevant AND emotionally engaging comms at scale – meeting your supporter exactly where they’re at.