Over the last six years, Bloody Good Period has grown from a Facebook post to a charity working with over 100 organisations around the country, providing vital menstrual supplies to asylum seekers, refugees and anyone who cannot afford them. Establishing a bold, recognisable and unapologetically direct tone of voice has allowed Bloody Good Period to carve out a unique space in the charity sector, and build a loyal following of supporters and ambassadors. It is, without a doubt one of the few charities that has not just supporters, but fans.
Tom Cornfoot, Creative Director and founder of A Studio of Our Own — Bloody Good Period’s creative agency — and Gabby Jahanshahi-Edlin, founder of Bloody Good Period, will be explaining the importance of tone, language and attitude as the foundation for brand personality. They’ll also be exploring how Bloody Good Period’s unique and individual voice was developed, and how it has managed to remain consistent and relevant across multiple platforms, through a variety of campaigns, even as the focus of the charity has shifted.
Key learnings from this webinar: