Know your audience!
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Collette will share her best tips and insights for understanding your audience and engaging with them in the right way. She will also cover the importance of aligning your audience with your values (so they get who you are and what you stand for).
Speakers
Collette Philip
Related Talks
Gift Aid 101: Stop Leaving Money on the Table
This session is available to Members-Only. Please Become a Member (or log into your membership) to access.
How to revive a flagging val-ex product
How Christian Aid refreshed its Adult Prayer Journal without losing what worked — lessons in testing, creative optimisation, and building on a proven value exchange proposition.
Digital Fundraising: turning your community into community fundraisers
How to turn passive donors into active fundraisers — digital strategies, real charity examples, and the tools that bridge community engagement and sustainable growth.
Embedding Legacy Conversations Across the IG Supporter Journey
How Oxfam embeds legacy thinking across the entire supporter journey — so that leaving a gift feels like a natural expression of a lifelong commitment, not a separate ask.